The Covid-19 pandemic has dismantled the hope of achieving a target audience through traditional marketing. The quick man to man transmission of the virus makes everybody think twice before getting socially closer. People obviously prefer more to be at home and purchase stuff from online buying & selling platforms. In the present situation, digital marketing seems to be the most reliable method for promotion among mass audiences.
Why is traditional marketing less effective nowadays?
Before 2020, the world used to be a place where people could roam anywhere and meet anyone. The birth and rapid prevalence of the Covid-19 virus have forced people to be less active in society. Businesses have been going through customer deficit as a result of their attempts to gain customers through traditional marketing.
The virus has made everyone too much sceptical about interacting with any traditional marketer. Door to door marketing has lost its reliability. Advertisement through poster, banner and hoarding doesn’t work out since no people want to go outside of the house unless an emergency occurs. Physical papers like postcards, brochures, letters, flyers, magazines, newspapers, coupon books are not being purchased as much as before. Companies who used to rely too much on the traditional procedures of marketing are now seeking a better option.
Why Digital Marketing is Best Option for Promotions
As long as the Covid-19 virus isn’t completely vanished from the atmosphere, people will keep themselves away from activities that involve social closeness. Since the government of most of the nations have declared nationwide lock-down, people are seemingly more active over the internet. Employees are working from home through laptop or PC. Individuals want to get necessary materials through online platforms as much as possible.
Anyone merely wants to be infected by the virus and puts life in danger. Online traffic has been soared up since people aren’t going outside as before. Social media platforms have the highest degree of usage that didn’t happen ever in the past. Google has encountered record-breaking searching activities since its foundation. All these statistics simply mean one thing that is anticipated sales can be pulled off through Digital marketing.
Digital Marketing Strategies
Digital marketing can be done in various ways. Let’s analyse some most effective digital marketing strategies.
Search Engine Optimization (SEO):
One of the highly effective forms of Digital Marketing is widely known as Search Engine Optimization (SEO). SEO works as per the algorithms of web search engines such as Google or Bing. It depends on the keywords that search engines’ users put in the search box to get their desired information.
Search engines rank the contents of website according to 200+ factors. When people search a keyword on Google or Bing, the result discloses contents with the highest degree of similarity with the keyword. Highly ranked SEO contents can bring significant traffic to a website that will lead to a remarkable increment in customers.
Local SEO or Local Search Engine Optimization is producing highly substantial results in digital marketing. It comes under SEO but it is done in a different way. When someone wants digital customers in his locality this technique can help him a lot.
Google Maps plays a crucial role in making Local SEO contents. When someone searches a product or service on the web within the locality, Google or Bing will show him the high-ranked local SEO.
Search Engine Marketing (SEM):
It is a paid form of Digital Marketing that can draw exceptional traffic. It requires a certain amount of payment to target uses on Google search, Display and YouTube Network. Google Ads and Bing Ads are the most widely used of paid networks.
The combination of SEO & SEM can assist you in getting excellent tariff into your website. SEM will make your website found first when someone searches about products or services similar to yours.
Social Media Marketing (SMM):
Social media platforms have billions of active users these days. As a matter of fact, there’s no better place to advertise anything than Social media platforms like Facebook, WhatsApp, Instagram, Twitter, etc. The road to success in SMM begins from making well-furnished contents. It rolls on with sharing the same among mass audiences on social media.
Since social media is an independent place, advertisers should pay attention to customers’ feedback, create direct conversation and share valuable information. SMM is profitable for every kind of businesses, but B2C & SaaS companies usually gain higher benefit out of it.
Content Marketing has been proved as an efficient digital marketing technique for quite a few years now. In this method, the seller designs contents that contain factual and relevant information of a particular product or service. Once the content is appropriately prepared, it has to be distributed among a specific target audience over the internet.
Conversion Rate Optimization (CRO) has extraordinarily ascended in ubiquity crosswise over different online businesses, as of late. Also, without a doubt, it will get significantly more consideration in 2020.
Nonetheless, with the expanded acknowledgement and acknowledgement of CRO, and the regularly changing shopper conduct on the web, Conversion rate advancement needs to advance. As announced in 2015, the use of the portable medium took off, new CRO innovations set up their essence, and advancement channels broadened, among different patterns.
It is, subsequently, essential that you track these advancements, and in like manner, shape your improvement methodologies to stay in front of your opposition. Here, we present you seven Conversion rate improvement tips that will enable you to Conversion over a more noteworthy number of clients in 2019. Following are some concepts which can help you to understand the concept and its.
What is Conversion Tracking?
Your Conversion rate is the level of guests to your site or point of arrival that convert (otherwise known as, do what you need them to do). Contingent upon your business objectives, a “Conversion” could be nearly anything, yet here are a couple of regular kinds of Conversions:
- Making a buy
- Presenting a structure (get in touch with our structure, lead gen structure, and so on)
- Calling your business
- Drawing in with your online visit
- Pursuing a membership (either paid or free—like a bulletin)
- Enlisting on the site
- Downloading something (programming preliminary, eBook, portable application, and so forth)
- Utilizing something (new/propelled highlight on your product or application, primarily utilizing your product/application for a specific measure of time)
- Redesigning their administration
- Connecting with your site somehow or another (time nearby, rehash visits, number of pages visited)
There are a lot of other Conversion moves individuals can make on a website. However, this should give you a vibe for what a “Conversion” is. Fundamentally, a Conversion is a quantifiable activity that advances a potential client towards turning into a paying client in a significant manner.
What is CRO?
Your site’s Conversion rate is the occasions a client finishes an objective separated by your site traffic. If a client can Conversion over in each visit, (for example, by purchasing an item), partition the number of Conversions by the quantity of sessions (the amount of one of a kind occasions a client went to your site). If you sell a membership, isolate the quantity of Conversions by the amount of clients.
Conversion rate enhancement occurs after the visit makes it to your site. This is not quite the same as Conversion improvement for SEO or paid promotions which spotlight on who navigates to your website from the original query items, what number of snaps you get, and which catchphrases are driving traffic.
Benefits of CRO
While not really straightforwardly identified with pulling in original site traffic or positioning on a web search tool results page (SERP), Conversion rate advancement has particular advantages for SEO. Those include:
- Conversion rate streamlining can enable you to all the more likely comprehend your crucial group of spectators and find what language or informing best addresses their needs. Conversion rate improvement takes a gander at finding the correct clients for your business. Gaining more individuals don’t benefit your business in any way in the event that they’re not the right sort of individuals!
- Higher Conversion rate means making a greater amount of the assets you have. By examining how to take advantage of your procurement endeavours, you’ll get more Conversions without getting increasingly potential clients.
- While your group of spectators size may not scale as your business develops, CRO gives you a chance to develop without coming up short on assets and planned clients. Crowds aren’t interminable. By transforming more programs into purchasers, you’ll have the option to develop your business without coming up short on potential clients.
- When clients feel keen and complex on your site, they will, in general stick around. CRO considers what takes a shot at your site. By taking what works and developing it, you’ll make a superior client experience. Clients who feel enabled by your site will draw in with it more — and some may even move toward becoming evangelists for your image.
- In a request for a client to share their charge card, email, or any kind of close to home data, they need to really confide in the site. Your site is your main sales rep. Much the same as an inner deals group, your site should be proficient, gracious, and prepared to answer the majority of your clients’ inquiries.
How to improve CRO for a website?
Here are five stages for improving Conversion rate advancement on your organization’s site:
- Actualize a Strong CMS: CRO is hard to execute on a progressing premise in the event that you have a poor back-end content administration framework.
- Influence Customer Reviews: Adding client surveys and tributes to your site is an incredible method to improve CRO.
- Know Which Data to Analyze: There is a wide assortment of information focuses organizations can break down when executing CRO methodologies.
- Test, Test, Test: After you’ve recognized your concern territories in the Conversion way, you can start A/B testing to figure out how to improve Conversion rates.
- Think Long Term: Conversion rate advancement testing is certifiably not a one-and-done arrangement. It expects a commitment to testing over the long haul.
How to calculate improvements in CRO?
Computing Conversion is entirely simple. You should simply separate the number of Conversions you get in a given time period by the all outnumber of individuals who visited your site or point of arrival and increased it by 100%.
Conversion rate = (Conversions/absolute guests) * 100%
For instance, if your site had 17,492 guests and 2,305 Conversions a month ago, your Conversion rate is 13.18%. Simple enough, isn’t that so? Truth be told, If you set up your following right, most web-based promoting (e.g., AdWords, Facebook Ads) and examination stages (e.g., Google Analytics) can really demonstrate to you your Conversion rate directly in their interface.
As the digital marketing trends evolves each year, marketers must always be aware of the changing technologies to easily change emerging technologies and stay ahead of the market. This will help them gain a competitive advantage and be able to develop new ways to grow their businesses, generate leads and improve relationships with their existing customers.
To help you determine where the trajectory is going in 2019, we have listed digital marketing trends that can help you improve your marketing strategy and achieve desired results.
1. Omni channel Marketing
In an Omni Channel Marketing, a brand uses both traditional and digital strategies to make an integrated campaign. For instance, you can utilize traditional marketing channel to draw in guests to your site and digital platforms channel to sustain potential clients.
In this integrated campaign we use all the platforms like Organic, Paid, Social Networks and Remarketing to create a brand message to resonate with the audience.
2. Artificial Intelligence
Artificial Intelligence (AI) is considered by numerous individuals to be at the bleeding edge of innovation. In any case, in a couple of years, it might be standard like the present cell phone. Separated from every one of the ramifications of well known sci-fi films, AI is an automation system that can gather information about users, networks, user behaviour etc and automate the ad campaign.
Google Ads is already heavily AI based algorithms to build SMART campaigns which automate the campaign management. AI will also help in improving the targetting options based on user response and behaviour.
Chatbots show up all over, from business sites to portable applications and internet based life news channels. They can fill some needs, yet are regularly used to address straightforward inquiries or to enable a client to finish a basic errand.
Chatbots are additionally accessible for independent applications. There are some outsider intelligent AI stage organizations that can greet welcoming guests, answer their inquiries and push them to purchase. In Social Media we have many Chatbots which can answer set of predefined questions and guide the user to take appropriate action.
Many banks are also using Chatbots to automate the support process and provide required information quickly to user.
4. Programmatic Advertising
Programmatic advertising is a process of automating a process of buying and selling ads on various websites in programmatic method. Overseeing promotions is an all day work. It takes a lot of human resources to set up campaign across very big websites. This is the motivation behind why an ever-increasing number of organizations are using Programmatic advertising to automate the process of setup and maintenance.
The key distinction among automatic and conventional publicizing is that programming can happen progressively. This gives the sponsor more power to choose the targetting options.
5. Video Marketing
Video Marketing has been a significant technique for small and large brands for quite a long time. However, the video strategy is evolving. Most recordings will be watched by individuals who won’t be affected by brands or organizations; They will be affected by people.
In our digital marketing agency we focus on latest trends and test new methods of improving brand awareness and leads. Share your best strategies in comments below.
In today’s world, it is a fact that internet is deep within everyone’s reach. It is important for every business to have a digital presence to make an impression in today’s marketplace. Digital marketing is a strategy that every business needs to help to turn their visitors to customers. Digital marketing comprises of all the marketing efforts that we use the internet. Businesses leverage many digital channels such as search engines, social media, email, and other websites to connect with their customers.
Why is digital marketing important for businesses?
90% of searchers haven’t created their mind up a couple of complete before beginning their search. So, when you have someone who knows the techniques that could help your business to go digital and make it among the top searches on the web you are likely to attract more customers. It is being noted that by 2021, the video advertising industry will grow about $22 billion. The impact of advertising via videos is gaining popularity among businesses and has also played a major role in increasing competitions among the top brands. Over 51% of the people who uses a smartphone have discovered a new company or product while making web searches. And this percentage is a huge amount of people, maybe in millions and this new company maybe even yours, if you get someone who could represent your business, or your product digitally. The importance of digital marketing can be now sensed with the huge amount of advertisements as well as social media pages.
What are the types or strategies of digital marketing?
There are various types of digital marketing. To begin with,
1. SEO (Search Engine Optimization):
SEO is a strategy, technique and tactic to organically increase the number of visitors to a website by obtaining a high-ranking placement in search results. SEO can be of many types, from the words on your web page to the way you represent your content that could be recognized by google. SEO matters a lot when you want your web page to appear among the top searches on google. SEO isn’t only about building search engine friendly websites, but also about how your content reaches to the audience you are targeting on.
According to research by Social Media today, Google is responsible for 94% of the total organic traffic. Moreover, the average google first-page content contains results that have about 1,890 words. So along with the quality of content, the quantity and the understanding also matter. When you want your webpage to be flashed on the first page of any search engine organically, you need to understand SEO. It is astonishing to know the fact that 50% of the searches made on Google has only about 4 words and to make your page stand out you need to optimize the content according to the visitors and also according to the way Google understands it. Also, with the increasing use of technology, the number of voice searches had tremendously increased from over a period from 2008 to 2017 by 3,400% which is absolutely a great difference. Therefore, SEO is important to increase your visitors as well as to make your website stand on top among the searches made on the web.
2. PPC (Pay Per Click):
PPC that is Pay Per Click is one of the leading features of digital marketing. It is a type of internet marketing where advertisers pay you for each click you get on the ads displayed on your web page. So you get money for just a click, isn’t that an amazing fact? Mostly, it is a way to buy visits to your site, and not gaining those visits organically. Search engine advertising as PPC is gaining much popularity these days. 66% of the buyer-intent keywords are paid clicks. There are many more facts to PPC. 64.6% of people click on Google ads when they are looking to buy an item online. So, PPC can be the biggest advantage to your business where you get paid for clicks on the ads displayed.
3. Content Marketing:
Content promoting may be a promoting technique of making and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. According to researches, it is found that 55% of marketers say that blog content creation is their top inbound marketing priority. One in ten blog post is compounding to create organic traffics as well as giving organic searches to the business company.
It is a fact that, according to various researches done, Companies that post about 16+ blogs per month has attracted almost 3.5 times more traffic than companies that post about only 0 to 4 articles per month. Content marketing is a strategy that could get you 3 times more leads than paid searches.
4. SMM (Social Media Marketing):
Don’t just do social be social. SMM is all about increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate more revenues and letting people know about your brand, not only in your town but worldwide. It is always of key importance in any business to know the buyer’s persona and plan the services accordingly.
Social media marketing is a strategy by which your business can start building brand awareness, as well as generating revenue from social media platforms like Facebook, LinkedIn, Instagram, and more by which you can know the analytics and plan your business to turn into a brand. SMM makes your brand highly-targeted, with near-universal reach, on various social media platforms.
Unlike most offline promoting efforts, digital marketing allows marketers to see accurate results in real-time. If you have ever placed an ad in a very newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There are no sure-fire thanks to understanding if that ad was accountable for any sales in the least. On the other hand, with digital marketing, you can measure pretty much any aspect of your marketing efforts. Contact our digital marketing agency in Hyderabad for further details about our services.
In today’s modern world digital marketing has become an integral part of most consumers and companies. More companies are planning to reach target audience on digital platforms, but many times they fail to achieve the desired results. One of the major reason for failure of digital marketing campaign is lack of proper planning and strategic approach to digital marketing. Read further for knowing about digital marketing strategies which can boost your digital presence.
Gone are the days of submitting website to directories and expecting leads. Like most people used to submit in directories like USA Directory, Dmoz, Yahoo Directory etc to get business. But today we have to think about overall strategy rather than only submission.
What is Strategy ?
In simple words, Strategy is a process of setting goals and defining the actions to achieve those goals. A proper strategy will help to achieve desired goals with optimal use of resources.
What is Digital Marketing Strategy?
Digital marketing strategy is plan of action to implement various actions (digital campaigns) on different digital platforms to achieve a desired goal. In other words, digital marketing strategy helps in defining actions, allocating resources to achieve a specific business goal.
Example of Digital Marketing Strategies:
Goal of Client : Improve Brand Awareness of Company.
Set of Actions : Set of actions which improve awareness of brand.
Set of Digital Campaigns: Create Google Display Campaign, Facebook Awareness Campaign, YouTube Campaign etc.
In above example we implement the different campaigns to achieve the ultimate goal of client. Resource allocation and other aspects are part of the strategy.
3 Elements of Digital Strategy
As per explanation of Richard P. Rumelt, strategy can be divided into 3 categories. Diagnosis, Guiding Policy and Action Plans.
We can use these principles in digital marketing as follows:
- Diagnosis : Knowing exactly what our present brand position in various networks and what’s our challenges.
- Guiding Policy: What kind of marketing we will implement, defining our structure and design of ads.
- Action Plan: Define various digital campaigns for each network and allocate resources.
Common Digital Marketing Objectives (Goals)
- Improving Brand Awareness
- Increasing the relevant traffic to website
- Generating more leads from website
- Increasing brand visibility on social media
- Engaging with target customers
Top Digital Marketing Strategies for Business Growth
Local SEO Campaign
The primary objective of this campaign is to generate traffic from Local Results from search engines. To implement this strategy you have to submit your business listing to Google My Business, Bing Ads and other local networks. By following the various guidelines and ranking factors, ranking can be achieved on top positions. This is help in generating traffic, calls, website visits and sales. We can use both Organic and paid methods to improve business. Using Local SEO Services you can enable your business to rank on top positions of Local Results.
Search Engine Optimization (SEO) Campaign
SEO strategy is implemented to achieve top rankings on organic results of search engines. In any industry customers start their journey from search engines and trust the organic results. So ranking on top positions of search engines can help in building brand authority and traffic.
Pay Per Click (PPC) Campaign
PPC Ad campaigns are used to generate visibility of brand and qualified visitors to website. In this campaign we can select specific keywords of our choice and bid a specific amount to appear on paid positions. The ad positions will depend on keyword matching, Ad relevancy, bid price and landing page experience.
In paid advertising, you can further use Display Ads, YouTube Ads, Mobile Marketing to increase brand awareness and lead generation.
Social Media Marketing Strategies
Most of the internet users are on social networks. If your target audience are millennials you can use social media or if your target audience are business executives/professionals you can target them on social media. Never miss the opportunity of interacting with your target audience on social media, as ultimately it is going to fuel up your brand visibility and traffic.
Popular social media networks for marketing:
- Facebook Marketing
- Instagram Marketing
- YouTube Marketing
- LinkedIn Marketing
- Quora Marketing
- Twitter Marketing
Email Marketing Strategy
It is still one of the most convincing strategies for conveying your message. Email marketing strategy is an efficient gateway for nurturing your business and gaining customers’ loyalty. With proper automation and funnel structure email marketing can be used very effectively for generating more leads and sales. Email marketing can be effective for companies of all sizes and industries.
Content Marketing Strategy
Content marketing is a strategy is to provide valuable, engaging and useful content to your customers. Instead of selling a product directly, with content marketing we can help the customers make an informed decision. Current stage is very much focused on a set of robust and behaviour of buyer’s journey. Conveying a message has become more popular to attract the target visitors. It is a continuous process to get the relevant content to meet with the niche. Thus, content marketing strategy has used to fill the gaps and let use make decisions based on accurate information.
These are the digital marketing strategies which really work! If you are still following traditional method for promoting your business, then it’s time to Go Digital and achieve business growth with digital marketing. Be smart and start grabbing attention of online audience and get high return over investment.
ITinfo Group has team of experienced and certified digital marketers. We can help your business grow with our unique digital marketing strategies. Call our executive 9959052728 and discuss your business requirements. We offer the best digital marketing services using the latest trends in marketing.