Did you know that Instagram consists of 800 million + users who actively surf the platform? 60% of their users are adults and most of them follow one or more businesses as per their interests and shopping trends. During a survey, 55% of Instagram users say that they discovered wonderful brands from Instagram that they weren’t aware of before.
Instagram marketing is quite simple and it allows you to generate brand awareness and engage with potential clients. Not only does this generate more sales for your business and widen your customer base, it also allows you to have a greater reach through influencers and existing customers on Instagram.