Logos are a big part of creating a brand and creating a first impression on everyone that interacts with your company. If you have a business, company or a brand providing products and services then you can realize the importance of a good logo that represents who you are and what you want to project to the public eye. However, whenever you sit down to design a logo there are a number of burning questions that comes into your mind.
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What would make the best logo for your company? Which factors should control your design? Should it capture the essence of the company in general? It’s mission and vision? Or the services that you offer or your belief in providing excellent service? Well, we are here to help you through all the steps and answer all your questions.
Designing a logo is a very important phase for your business. Why should you entrust us with that special responsibility? Well, we have a large team of experienced members who can guide you through all the necessary steps and help you weed out the unnecessary choices from the special ones that can really bring out the best for your company. A logo represents everything the company stands for and as such, it can be as quirky or as plain and rustic as you want it to be.
But designing everything from scratch can be a herculean task especially if you do not have the knowledge about templates and gradients and logo designing tools. Our team works with you and your staff to give your vision and ideas vivid life. We are there to support you through all of the steps and design a logo that can reflect the heart and soul of your brand.
01
Why a Logo?
The first step that you need to figure out is why you need a logo. First impressions are hugely impactful, especially in the virtual world. You need your first impression to be a great one so as to encourage further interaction. In short, your logo needs to be simple enough to be understood and should clearly reflect who you are and what you represent.
02
DEFINING BRAND IDENTITY
Try to define your brand identity. Ask yourself some serious questions like how to define your company in three words or what are the values that you want to project to your clients? These questions well help you to focus on your brand and project a really unique image.
03
PLANNING A DESIGN
Keep a period for brainstorming where you can sit together and plan a design that brings all your mental visions to fruition an allows you tweak and make up multiple copies out of which you can make the final choice.
04
REPRESENTING A LOGO
Keep everyone involved and invested in the outcome. A logo of your company represents each and every employee or worker in your group. It is not an executive decision or something to be designed by a chosen few. If you involve more people in designing the logo then they will end up feeling more and more attached to the symbol and it will bring together the work community at your workplace.
05
CHOOSING STYLE AND DESIGN
Spend committed hours trying to find out the specific style and design of a logo that you want to choose for your company. Scroll through the preexisting logos that fall into the categories of rustic or handmade or classic vogue and try to feel out what seems to be special for you.
06
SELECTING COLORS
Colors are an important part of how someone receives your first impression or your image. Some colors really speak to the minds of children whereas they are not received as nicely by adults or middle-aged people. You need to prioritize the colors and designs that are attractive to the people falling into the category of your target audience so as to ensure that they receive your logo well. This requires some basic psychology understanding which dictates the process of liking or disliking something.
