Why a Logo?
The first step that you need to figure out is why you need a logo. First impressions are hugely impactful, especially in the virtual world. You need your first impression to be a great one so as to encourage further interaction. In short, your logo needs to be simple enough to be understood and should clearly reflect who you are and what you represent.
DEFINING BRAND IDENTITY
Try to define your brand identity. Ask yourself some serious questions like how to define your company in three words or what are the values that you want to project to your clients? These questions well help you to focus on your brand and project a really unique image.
PLANNING A DESIGN
Keep a period for brainstorming where you can sit together and plan a design that brings all your mental visions to fruition an allows you tweak and make up multiple copies out of which you can make the final choice.
REPRESENTING A LOGO
Keep everyone involved and invested in the outcome. A logo of your company represents each and every employee or worker in your group. It is not an executive decision or something to be designed by a chosen few. If you involve more people in designing the logo then they will end up feeling more and more attached to the symbol and it will bring together the work community at your workplace.
CHOOSING STYLE AND DESIGN
Spend committed hours trying to find out the specific style and design of a logo that you want to choose for your company. Scroll through the preexisting logos that fall into the categories of rustic or handmade or classic vogue and try to feel out what seems to be special for you.
Colors are an important part of how someone receives your first impression or your image. Some colors really speak to the minds of children whereas they are not received as nicely by adults or middle-aged people. You need to prioritize the colors and designs that are attractive to the people falling into the category of your target audience so as to ensure that they receive your logo well. This requires some basic psychology understanding which dictates the process of liking or disliking something.