Md Azharuddin 06/08/2022

Impact of Digital Marketing on Consumer Buying Behaviour

The Covid-19 Pandemic augmented the use of Digital platforms in every domain. The impact of the lockdown has undoubtedly changed the behaviour pattern of consumers around the globe. Every mortal around the world lived in isolation which certainly affected buying behaviour. The transformation in the buying behaviour compelled traditional businesses to shift toward Digital Platforms. […]

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