Twitter is a social media platform that is almost always buzzing with activity. It has a wide range of users who fall under every imaginable age demographic and every available interest group. It is an amazing place for marketers, entrepreneurs and influencers to be as they can regularly promote their products and their services to a large audience and if their content hits the right chord with their followers then they can go viral in very little time.
Twitter is a platform where you can really define your voice as a brand and create an identity. It is a platform that also encourages a lot trust and bonding between the clients and the businesses. On Twitter, marketers need to create content, monitor accounts, focus on audience growth and factors like organic reach, optimizing content by reporting and collecting feedback. All of these can be quite stressful to manage especially if you do not have all the information and research that you need to perform all the necessary tasks.
