As we all know 2020 has been a year of pandemic. With the chaos of 2020 now it’s high time to look forward. We can’t neglect the fact that 2020 also has enormous innovative digital marketing trends.
Every year there’s a lot of change in the marketing world, although the marketing tactics will remain the same, just the way of approach will be radical. The new age always calls for something fresh & something innovative. In this new era, we will have a glimpse of data-driven marketing powered by Artificial Intelligence and Machine Learning, there is a lot more to think about for marketing in 2021.
This is our topic of discussion today- The latest Digital Marketing trends for 2021
For today’s market, the key is to stay updated about the latest digital marketing trends that will help your business to grow faster. For any business, it’s very important to adapt to the changes that happen in the marketing niche to remain in the fast-evolving market.
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened” by Brian Solis
The above statement means that we are living in an age where technologies are changing and with it, the world is changing around us. Nowadays it’s more important to focus on customer interests and behaviors and accordingly marketers have to plan to be in the race.
Discover 8 hottest digital marketing trends 2021 that will help your business not just survive, but rise in this age of digital innovation:-
1. Smart Automated Bidding
As Google develops Smart Bidding and refines the algorithm, it will become an increasingly common digital marketer choice in 2021.
Speaking of Smart bidding … Google Ads marketers continuously tweak and change their promotions & campaigns, keywords, demographics, bids, and many other factors to get the most out of their advertising. Instead of having to carefully curate every ad placement, you can just rely on Google’s AI to target the right audience based on, segregating the demographics, appropriate bidding time, and bidding amount.
In the past, Smart Bidding has been plagued by a variety of problems, such as cost issues and insufficient budgetary control, more hours to predict the analytics, higher management fees, and reduced targeting of audiences.
Google ML Automated bidding algorithm, with a large data set, automates previous moves to change the bid in real-time to improve other aspects of PPC efficiency, which ultimately delivers a better result at a lower cost to your clients.
2. Structured Data, Schema, and Rich Snippets
We will see in 2021 that structured data will become more prevalent in search engine results.
Structured data, also known as schema markup, is a type of code that makes it easier for search engines to track information on your website and better understand its contents.
Structured data is any data that is organized in a way that makes it easier for search engines to crawl and categorize.
In their backend code Content, creators can do this or by neatly organizing information in column and row labeled tables. There are a lot of tools available to help you set up a schema markup. Schema.org and Google Structured Data Markup Helpers are both great resources. They provide templates that you can use to create your custom code.
Nowadays with zero-click searches rich snippets, knowledge graphs & featured snippets, and user-oriented content structured data on your website is more crucial.
When done correctly, structured data delivers a large SEO boost, as you may be ranked in that coveted Zero position in one form or another, such as the Knowledge Box Graph Box, which displays information about your brand.
Using structured data, you can generate Rich Snippet results, displaying images, review stats, and pricing. These rich snippets – also known as rich cards – are excellent for driving clicks, especially on mobile phones.
In 2021, identify keywords that users are searching to generate clicks on your site using the Google Search Console. Then analyze your competitors’ search terms for the featured snippets. Using this list of terms, you can update your structured data and optimize on-page content to help boost your SEO ranking by 2021.
3. Branding after Google’s E.A.T and Bert Update
We are living in a time when consumers are specific about their choices. It doesn’t matter what niche your site is working on. 6% of consumers say that they feel connected to a brand whenever they trust it, and to earn their trust, you need to build a strong brand.
The reason that branding is so important now is because of Google’s E.A.T. ranking factor, which stands for:
Expertise: the page must have quality original written content written by an expert writer.
Authority: the site itself must have some authority on that particular subject over some time.
Trustworthiness: the site needs to have other authoritative links that point to it from trusted sites from the same niche.
In short, Google wants to do more to rank good content; it caters to user experience by demanding the most accurate, up-to-date, well-researched (i.e. authoritative) content on any given subject, preferably created by true experts in the field.
4. Growth in voice search and visual search
More and more consumers are searching through voice-activated tools like Alexa Siri, Google Assistant.
But it’s not just voice search that will prevail in 2021—we can also expect other creative search methods to rise to the top, such as visual search.
Tools such as Google Lens allow consumers to search for anything they can see. This means that marketers will need to focus even more on alt-text images and site maps for images. Visuals will become increasingly important in the SEO game in 2021 and beyond.
5. Natural Language Processing (NLP) for predicting Customer Emotions :
Using NLP words in a paragraph Google bot can Analyse the Sentiment Score, Emotions Score, Categories, Syntax chain, and Sentence Structure by analyzing the Hop. It will keep playing an important role in 2021, for brands to monitor the User Comments on their Web pages and social media. It will provide real-time insights into how customers feel towards their brand or products.
Using NLP tools to deep drive brand sentiment can help companies identify opportunities for improvement, detect negative comments on the go (and respond proactively), and gain a competitive advantage. Other interesting use cases for sentiment analysis monitoring include analyzing the impact of marketing campaigns, and evaluating how customers react to events like a new product release.
6. Local SEO in 2021
Google regularly updates their local SEO algorithm, so if you’re a local business, you should continuously update your business’ appearance in local results too. In a way, local SEO is even more powerful than broad SEO— for people searching so it’s easier to convert them into customers you need your business with their geographic location to have customer intent to visit, purchase or use your service if you don’t have a storefront business.
You have to get verified by Google my Business page with accurate NAP (Name, Address, and Phone) for starters. You need to add Local citations and Data Aggregators that indicate to Goggle that you have a genuine authenticate business.
Obviously, give priority to the name of your city or city as the top keyword, but you can take the extra mile by also adding related keywords.
If your location has a unique or prominent feature, a place located near your store.
This helps you rank higher in Google Local SERPs and gives you the chance to showcase additional information about your brand to online searchers.
In 2021, AI-based NLP model Chatbots are predicted to continue to be an important part of digital marketing. This AI-based technology uses instant messaging to communicate with your customers or site visitors in real-time.
By 2021, These virtual assistants provide excellent customer service by meeting customer needs and automating routine activities – which ensures that you can concentrate on more important jobs.
Chatbots are designed to be responsive 24/7, provide quick timely responses to inquiries, answer simple and faq questions, accurately retrieve your entire transaction history, and never lose patience.
They help businesses to collect Customer’s Name, Address, Email address, Lead forms and even guide through the sales funnel.
8. Social media as Cross-platform for Ecommerce App
One of the major digital marketing stories of 2020 was research by SproutSocial that found that 46 percent of Instagram users had bought one or more items that were placed in front of them in a supported IG post.
In 2021 We expect social media platforms like Facebook, WhatsApp, Instagram, and similar platforms to explode as a channel for eCommerce sales, with easier and easier Integrations to allow users to finish their purchases without leaving the platform.
If you’re looking for an agency that grows your branding in 2021, then you are in the right place.
ITinfo Digital is a Digital Marketing agency in Hyderabad helping clients with the latest digital marketing strategies to hone their business online. By using these Latest Digital Marketing Trends in 2021 we increase the leads and sales of our clients.
Are you ready for the year ahead?
The advertising trends we explained to make your future marketing journey more comfortable.
The inconstant nature of 2020 has forced brands to work on their plans to connect with their customers. Now that you all know what are latest Digital marketing trends you need to focus on in 2021, so you must plan proactively.
It’s a race if you wish to be number 1 you must make continual efforts to sharpen your marketing strategies for the win.
Digital Marketing will be very effective for Overseas Consultancy for generating new Leads which is a fuel to run the business in achieving business goals. Overseas Consultancy deals with all types of Visas and Immigration Services like Study Visa, Permanent Resident Visa, Work Visa, Business Visas & Visit visas. Immigration is the biggest decision of one’s life and prospects will take some time to gather the required information before making any decision. In today’s World, a Customer or Client starts their buying journey with a simple Google search to gather the required information before approaching any Overseas Consultancy. As per Google, 53% of customers do online research before they buy to ensure that they are getting the best possible product or service.
What is Digital Marketing for a Business?
In simple words, Digital Marketing is the Strategy of Brand Awareness and Lead Generation using the Internet. Digital Marketing is a marketing strategy that uses the various available mediums to get connected with potential prospects who are looking for our products or services.
Due to the evolution of the world into digital, there is a change in Prospect buying journey and businesses have to make sure their Brand visibility where the prospect spends their valuable time in their buying journey. Digital Marketing Strategy plays a vital role in the overall prospect journey of the Awareness, Consideration, and Decision Making process by using different mediums (SEM, SMM, Google Ads). It can help to target specific audiences who are our potential prospects, unlike traditional marketing which targets the Audience broadly and is difficult to measure.
Why is Digital Marketing More effective than Traditional Marketing?
We can use Digital Marketing for Lead Generation by targeting the audience to Attract, Engage & Delight which will increase the Conversation rate. One good thing about Digital Marketing is before lead generation it will educate the prospects on their requirements which will help the sales team. Below are some major benefits of Digital Marketing over Traditional Marketing. In the below diagram you can see that in Traditional Marketing conversion rate is very low and it’s not effective in delighting the existing clients for the referral leads whereas in Digital Marketing we do regular communication with existing clients so that they become promoters for our brand.
The Traditional Marketing strategy will be Signage, Billboards, Flyers & Brochures, print ads, etc., which are broad and cannot be measured easily. We cannot target a specific audience through traditional marketing. Traditional marketing is not effective & measurable due to changes in the prospect buying journey and the conversion rate will be very low.
- It costs more especially for Small & Medium size Businesses.
- The Return Over Investment is very low and we cannot measure it accurately.
- Building a brand is very Difficult and Expensive.
- Traditional Marketing approaches sprays and prays in which Audience Selection is very broad.
- Digital Marketing is affordable and easily Measurable
- The ROI from each platform is very high and it can be easily measurable for further strategies.
- A Quality Website, useful articles, highly engaging social media channels can help in building a Brand.
- Digital Marketing can target specific audiences who are interested in our Services.
Online Marketing Strategies to generate leads for Overseas Consultancy:
A good Online Marketing Strategy is the key factor for any business to become a success or failure. Overseas Consultancy can easily fulfill their business goals with the help of an Online Marketing Strategy. Due to some fraudulent agents in the market, it makes the prospect journey more difficult in selecting the right consultancy. You can utilize this as an opportunity and capture those potential prospects in their different buying stages of Awareness, Consideration & Decision. Below are the effective platforms for which we can use an Online Marketing Strategy to target the audience at the right time to generate quality leads to fulfilling the business goals of Overseas Consultancy.
- Paid Ads
- Facebook Organic Marketing
- Facebook Paid Ads
- YouTube Marketing
- Email Marketing
- Quora Marketing
SEO Strategy for Overseas Consultancy
There are 3.5 billion searches per day in the Google search engine alone. Overseas Consultancy can use this great platform to educate the prospects in their different buying stages by creating high quality content. They can share some valuable content that will help them in achieving their immigration goals.
This will create a bond between prospect & consultancy which will generate a free quality lead for business. The content can be a blog post, downloadable pdf, Audio, video, infographics, etc.
Overseas consultancy should focus on both informational and transaction queries to reach new audience. Transactions queries related to courses, migrations, study abroad has to be focused using content pages exclusive for business. Informational queries like course information, migration process, study abroad can be written in blog posts.
The most commonly used Google Ads by marketers are Google Search Ads because prospects are directly searching for their requirements which gives a high possibility of conversion. This provides a great opportunity for Overseas Consultancy to lead generation very quickly.
With the help of different Google Ads campaigns (Display, Video, App promotion & Discover) Overseas Consultancy can reach their target audiences in various platforms by following their footprints where they spend most of their time online and promote services to achieve their Immigration goals. Overseas Consultancy can also use the remarketing campaign in which you can promote Services only to those prospects who visited the website but didn’t get converted. Since they are already aware of our brand the conversion rate will be high for quality lead generation.
Facebook Organic Marketing
A person spends 19.5 hours each month on Facebook which provides Overseas Consultancy a great platform for personal branding and in promoting the services. Since Immigration rules are not standard and change frequently, Overseas Consultancy can take this as an opportunity to update the news of Immigration on Facebook which will generate free leads for the Business. We have to create a powerful strategy that will provide value to the prospects in achieving their Immigration goals by selecting our Consultant.
Facebook Paid Ads
Facebook Paid Ads helps us to reach existing and new prospects who are interested in our services. Facebook provides a depth Audience Targeting option which is a treasure for any Business. It provides various Ad Campaigns like Awareness, Reach, Traffic, Engagement, App Instals, Lead Generation, etc., to achieve our business goals. Selecting the right Audience and Ad Campaign is the key factor for maximum conversions. ITinfo digital having a successful proven record and expertise to boost your business to the next level by getting maximum conversions.
YouTube is the second largest search engine after Google. As per research, a user spends 11 hrs per week on Youtube. Overseas Consultancy can promote informational content to educate the prospects to take the necessary actions towards their Immigration goals. Since it’s a platform of video we can deliver our message more effectively and generate free quality leads for the business.
Overseas Consultancy can use this platform to show the successful testimonials of clients as social proof, which is crucial for any business. Having good Youtube subscribers and more engagement is the social proof for any business on Youtube. We can also use this Platform to answer the Prospect questions which will provide value for them for their Immigration goals. ITinfo Digital will help you make the Youtube Strategy to promote the services and quality lead generation.
Email Marketing Strategies
Email Marketing helps in targeting the audiences at different stages of the prospect buying journey. We can share the valuable information with the prospects which will educate them to take the necessary action in achieving their immigration goals. Email Marketing is one of the best ways to educate prospects towards their Immigration goals and they can easily turn into a quality lead.
Quora is a knowledge-sharing platform that has huge marketing potential. Overseas Consultancy can use this platform to answer the queries raised by potential prospects to help them with their immigration goals. We can make an Online Marketing Strategy for Quora to get direct leads, Brand Awareness & Building relationships with prospects. Quora also provides us various Ads Campaigns like Conversions, App Install & Traffic.
Why Overseas Consultancy should consider Digital Marketing for lead generation?
In today’s digital world there is a change in customer buying behavior and only Digital Marketing can capture those audiences effectively and generate leads for overseas consultancy. If you are not using Digital Marketing to generate leads for your business it means you are missing a lot of potential prospects. With the power of digital marketing, you can target specific audiences as per their requirement (students, professionals, entrepreneurs, business owners, travellers)
Businesses can only run if they are getting new quality leads which can be converted into some value through a good sales team. With the help of Digital Marketing, we can generate quality and relevant leads as per the requirement which will boost the business to the next level.
How ITinfo Digital can help Overseas Consultancy in achieving their business goals?
- ITinfo Digital is a full-service Digital Marketing Agency which helps in business growth
- We will conduct a Website Audit to know the overall performance of a website and provide necessary suggestions,
- We will to do a gap analysis to know the current Conversion funnel and provide necessary suggestions to fill those gaps.
- We will be designing the complete Website if necessary or provide suggestions if any minor changes are required.
- We will manage the overall SEO Strategy by Creating, Optimising & Measuring the result to boost your ranking in Search Engines.
- We will manage Paid Ads Campaigns across different channels like Google, Facebook, YouTube, LinkedIn & Instagram.
- We will help you in the optimization of Local SEO which will help in 2x your Local Leads.
The great benefit of Digital Marketing is it will help in educating the prospects before they turn into quality leads who will have the higher intention for conversion. By Using Digital Marketing we can get connected with the clients after the service providing valuable information for their overseas journey which will make them be the promoters for our brand.
In today’s world, a business can only survive if they are making good profits which should be consistent. If Overseas Consultancy wants to get a good ROI it can be achieved only through Digital Marketing by making effective online strategies. Overseas Consultancy has to make Digital Marketing a primary channel to achieve the business goals efficiently and consistently.
How To Recover Business After COVID-19?
The COVID pandemic has put a stressful situation on the business, demanding business people to reform a new business strategy to survive in the market. Many companies have suffered a financial loss due to COVID, which has affected their growth. Many entrepreneurs have set their online presence to keep businesses running even during these testing times to overcome this loss. This is the time where business owners should know how to recover business after COVID19 to compensate for the losses.
Impact of COVID on Business
The dreadful Coronavirus is spreading rapidly like a wave causing many businesses to shut down to control the spread. Many business owners are insecure about running their businesses, allowing them to think of an alternate solution to compensate for the financial loss. A significant impact of this virus is that it has affected many people’s lives, leaving them jobless. In addition, many businesses have started their online stores eliminating the need for resources putting a considerable threat on the country’s economy. This situation has arisen due to the faster spread of the virus, stressing the importance of social distancing and isolation, thus reducing the chances of business gatherings to make any improvements. Everything has become virtual, and employees have started working from home in many companies, which has affected the productivity of businesses.
Many products have been left unsold due to the pandemic, and the prices have fallen, affecting the global business market.
The government has also reinforced strict rules on travel, limiting people to travel to other countries for business-related prospects.
In retrospect, it’s never too early to plan how to recover business after COVID19. All of this will eventually subside, and businesses that have developed plans to help them survive or recover from the pandemic’s aftermath will likely be able to help them in surviving or recovering from any losses. This post will go through the steps that businesses may take to start thinking for the future.
How will Digital Marketing help your Business Grow?
Digital marketing is trending in the current era due to advancements made in technology. However, with the increased number of COVID cases, many businesses are forced to start their digital presence to recover from the economic outbreak. Social media is a sound way of promoting and expanding the company to a broader audience quickly. Many popular platforms like Facebook and Instagram have evolved as partners for promoting business online. Find out how to recover business after COVID19 through digital transformation to revamp and strengthen your business.
Let us look into the different ways digital marketing will be effective in launching a successful business.
1. Helps in Identifying the Target Audience
Target audiences are people a business target to become productive, for which digital marketing is very effective. Social media is the best barrier between clients and users by finding a suitable set of audiences to establish a positive rapport with them.
2. Fetches a good Customer Base
An online presence can fetch potential customers for a business who will spread positivity about the brand. Any online business can connect with the customers well via digital marketing and build the audience count crucial for any business to flourish in the competitive market.
3. Gives a Tough Competition for other Stakeholders
Seeing the brand on the internet would not be possible without an online presence because other competitors would become famous. This tool serves as the best medium to launch a business and survive in the thriving market by highlighting the brand’s uniqueness to realtors.
4. Customers can Spot your Brand Hastily.
Digital marketing enables easy identification of the brand on the web by searching the brand name. Social media ads contribute towards the role of brand awareness among people, enhancing the brand’s popularity. Through this proactive approach, every business finds potential customers who can help companies grow to new heights.
5. Minimizes Money and Time
Money is a big botheration for emerging businesses that could be overcome by adopting the proper digital marketing techniques. Mitigating the cost can help them invest in other fruitful aspects of enhancing their brand visibility among people.
6. Promises Increased Revenue
Digital marketing is bliss to businesses for a long time in increasing the return on investment with fewer investments. It means more customers are attracted to the brand improving the reliability of the brand among the public.
Reset your Business with Digital Marketing Strategies
A digital marketing tool makes the operation of any business hassle-free by doing the right job for you. Designing a digital marketing strategy involves a business plan that can transform the business to new levels by achieving the goals.
1. SEO Strategy
This strategy aims to improve the website’s traffic by drawing more visitors to the site on the search engine. This SEO tool aims to streamline the brand name and make it appear on top results in Google, thus improving the brand name.
2. Local SEO Strategy
Local SEO works on keyword search allowing the searchers to spot the brand on Google as soon as they search with the relevant keyword. A strategy that helps users to find your business name on local maps for easy identification.
3. Google Ads Promotions
This is another powerful strategy to expand businesses via Google AdSense to fetch significant revenue for the brand. The ROI has been higher when compared to the adoption of other techniques in the market.
4. Social Media Marketing
Social media marketing involves promoting a brand via online platforms, increasing the reputation of the business. Today, your target audience checks social media frequently for new updates to choose the suitable brand for their business. Having an online account on multiple platforms like Facebook, Instagram, Twitter, and YouTube can fetch customers by improving the brand reachability among the public.
5. Content Marketing
Connecting with customers in this virtual world would be difficult without this strategy. It helps in posting engaging content on social media. Many content-related posts have turned viral on the internet and, most importantly, relevant to the business by benefiting the audience. An effective strategy for increasing the traffic on the internet and prioritizing the search results on Google.
The world is undergoing a tough time in fighting the battle with Coronavirus, which has turned our life upside down. The country’s economy and health facilities have likely gone down due to several reported cases every day. It is essential to adapt viable business strategies to thrive in the competitive market. Because times are unpredictable in many businesses, the ability to quickly adapt and restructure, experiment with plans is essential. And business owners must know the right strategies for how to recover business after COVId19. Take ideas from the above-listed solutions and implement them in your business to see visible results in no time.
ITinfo is a full-service Digital Marketing Agency. Digital marketing and technological solutions are our key capabilities. We are a team of inquisitive individuals who have a passion for creating digital experiences that produce better results. We at ITinfo Group help you upscale your business online with our various Digital Marketing Services. To make a custom plan for your business’s growth, please call our team at 9959052728.
Conversion Rate Optimization (CRO) is a process of improving the conversion rate of website based on various tests. The goal of CRO is to generate maximum leads from existing traffic.
Nonetheless, with the expanded acknowledgement of CRO, and the regularly changing shopper conduct on the web. As announced in 2015, the use of the portable medium took off, new CRO innovations set up their essence, and advancement channels broadened, among different patterns.
It is, subsequently, essential that you track these advancements, and in like manner, shape your improvement methodologies to stay in front of your opposition. Here, we present you seven Conversion rate improvement tips that will enable you to Conversion over a more noteworthy number of clients. Following are some concepts which can help you to understand the concept.
What is a Conversion?
Every website has set of goals which will fulfil the business purpose. Any action taken by the user which leads to lead/sales etc is considered as conversion. Following the examples of conversion.
- A user fills the form.
- A user buys a product.
- Calling your business
- Signup on your website.
- Downloading any element from site.
- Installing the App from store
- Watching a Video
What is Conversion Tracking?
Conversion tracking is a process of analysing the complete conversion cycle. We can track the source of traffic, time of conversion, value of conversion and much more.
Every digital platform uses its own conversion tracking mechanism. The conversions are tracked and attributed to various sources based on 1st click or last click metric. We can also implement conversion tracking on Google Analytics for universal tracking.
What is CRO?
Your site’s Conversion rate is the occasions a client finishes an objective separated by your site traffic. If a client can Conversion over in each visit, (for example, by purchasing an item), partition the number of Conversions by the quantity of sessions (the amount of one of a kind occasions a client went to your site). If you sell a membership, isolate the quantity of Conversions by the amount of clients.
Conversion rate enhancement occurs after the visit makes it to your site. This is not quite the same as Conversion improvement for SEO or paid promotions which spotlight on who navigates to your website from the original query items, what number of snaps you get, and which catchphrases are driving traffic.
Benefits of CRO
While not really straightforwardly identified with pulling in original site traffic or positioning on a web search tool results page (SERP), Conversion rate advancement has particular advantages for SEO. Those include:
- Conversion rate streamlining can enable you to all the more likely comprehend your crucial group of spectators and find what language or informing best addresses their needs. Conversion rate improvement takes a gander at finding the correct clients for your business. Gaining more individuals don’t benefit your business in any way in the event that they’re not the right sort of individuals!
- Higher Conversion rate means making a greater amount of the assets you have. By examining how to take advantage of your procurement endeavours, you’ll get more Conversions without getting increasingly potential clients.
- While your group of spectators size may not scale as your business develops, CRO gives you a chance to develop without coming up short on assets and planned clients. Crowds aren’t interminable. By transforming more programs into purchasers, you’ll have the option to develop your business without coming up short on potential clients.
- When clients feel keen and complex on your site, they will, in general stick around. CRO considers what takes a shot at your site. By taking what works and developing it, you’ll make a superior client experience. Clients who feel enabled by your site will draw in with it more — and some may even move toward becoming evangelists for your image.
- In a request for a client to share their charge card, email, or any kind of close to home data, they need to really confide in the site. Your site is your main sales rep. Much the same as an inner deals group, your site should be proficient, gracious, and prepared to answer the majority of your clients’ inquiries.
How to improve CRO for a website?
Here are five stages for improving Conversion rate advancement on your organization’s site:
- Actualize a Strong CMS: CRO is hard to execute on a progressing premise in the event that you have a poor back-end content administration framework.
- Influence Customer Reviews: Adding client surveys and tributes to your site is an incredible method to improve CRO.
- Know Which Data to Analyze: There is a wide assortment of information focuses organizations can break down when executing Conversion rate optimization methodologies.
- Test, Test, Test: After you’ve recognized your concern territories in the Conversion way, you can start A/B testing to figure out how to improve Conversion rates.
- Think Long Term: Conversion rate advancement testing is certifiably not a one-and-done arrangement. It expects a commitment to testing over the long haul.
How to calculate improvements in CRO?
Computing Conversion is entirely simple. You should simply separate the number of Conversions you get in a given time period by the all outnumber of individuals who visited your site or point of arrival and increased it by 100%.
Conversion rate = (Conversions/absolute guests) * 100%
For instance, if your site had 17,492 guests and 2,305 Conversions a month ago, your Conversion rate is 13.18%. Simple enough, isn’t that so? Truth be told, If you set up your following right, you can spend the advertising budget
Conversion rate optimization is more than just another tool for improving your brand’s online performance. It’s the tool that will make you stand out. This allows companies to understand their customers’ thoughts, uses, and perceptions of their brand and offerings. It also gives them access to a wide range of data to help shape their future business strategies.
The Covid-19 pandemic has dismantled the hope of achieving a target audience through traditional marketing. The quick man to man transmission of the virus makes everybody think twice before getting socially closer. People obviously prefer more to be at home and purchase stuff from online buying & selling platforms. In the present situation, digital marketing seems to be the most reliable method for promotion among mass audiences.
Why is traditional marketing less effective nowadays?
Before 2020, the world used to be a place where people could roam anywhere and meet anyone. The birth and rapid prevalence of the Covid-19 virus have forced people to be less active in society. Businesses have been going through customer deficit as a result of their attempts to gain customers through traditional marketing.
The virus has made everyone too much sceptical about interacting with any traditional marketer. Door to door marketing has lost its reliability. Advertisement through poster, banner and hoarding doesn’t work out since no people want to go outside of the house unless an emergency occurs. Physical papers like postcards, brochures, letters, flyers, magazines, newspapers, coupon books are not being purchased as much as before. Companies who used to rely too much on the traditional procedures of marketing are now seeking a better option.
Why Digital Marketing is Best Option for Promotions
As long as the Covid-19 virus isn’t completely vanished from the atmosphere, people will keep themselves away from activities that involve social closeness. Since the government of most of the nations have declared nationwide lock-down, people are seemingly more active over the internet. Employees are working from home through laptop or PC. Individuals want to get necessary materials through online platforms as much as possible.
Anyone merely wants to be infected by the virus and puts life in danger. Online traffic has been soared up since people aren’t going outside as before. Social media platforms have the highest degree of usage that didn’t happen ever in the past. Google has encountered record-breaking searching activities since its foundation. All these statistics simply mean one thing that is anticipated sales can be pulled off through Digital marketing.
Digital Marketing Strategies
Digital marketing can be done in various ways. Let’s analyse some most effective digital marketing strategies.
Search Engine Optimization (SEO):
One of the highly effective forms of Digital Marketing is widely known as Search Engine Optimization (SEO). SEO works as per the algorithms of web search engines such as Google or Bing. It depends on the keywords that search engines’ users put in the search box to get their desired information.
Search engines rank the contents of website according to 200+ factors. When people search a keyword on Google or Bing, the result discloses contents with the highest degree of similarity with the keyword. Highly ranked SEO contents can bring significant traffic to a website that will lead to a remarkable increment in customers.
Local SEO or Local Search Engine Optimization is producing highly substantial results in digital marketing. It comes under SEO but it is done in a different way. When someone wants digital customers in his locality this technique can help him a lot.
Google Maps plays a crucial role in making Local SEO contents. When someone searches a product or service on the web within the locality, Google or Bing will show him the high-ranked local SEO.
Search Engine Marketing (SEM):
It is a paid form of Digital Marketing that can draw exceptional traffic. It requires a certain amount of payment to target uses on Google search, Display and YouTube Network. Google Ads and Bing Ads are the most widely used of paid networks.
The combination of SEO & SEM can assist you in getting excellent tariff into your website. SEM will make your website found first when someone searches about products or services similar to yours.
Social Media Marketing (SMM):
Social media platforms have billions of active users these days. As a matter of fact, there’s no better place to advertise anything than Social media platforms like Facebook, WhatsApp, Instagram, Twitter, etc. The road to success in SMM begins from making well-furnished contents. It rolls on with sharing the same among mass audiences on social media.
Since social media is an independent place, advertisers should pay attention to customers’ feedback, create direct conversation and share valuable information. SMM is profitable for every kind of businesses, but B2C & SaaS companies usually gain higher benefit out of it.
Content Marketing has been proved as an efficient digital marketing technique for quite a few years now. In this method, the seller designs contents that contain factual and relevant information of a particular product or service. Once the content is appropriately prepared, it has to be distributed among a specific target audience over the internet.
As the digital marketing trends evolves each year, marketers must always be aware of the changing technologies to easily change emerging technologies and stay ahead of the market. This will help them gain a competitive advantage and be able to develop new ways to grow their businesses, generate leads and improve relationships with their existing customers.
To help you determine where the trajectory is going in 2019, we have listed digital marketing trends that can help you improve your marketing strategy and achieve desired results.
1. Omni channel Marketing
In an Omni Channel Marketing, a brand uses both traditional and digital strategies to make an integrated campaign. For instance, you can utilize traditional marketing channel to draw in guests to your site and digital platforms channel to sustain potential clients.
In this integrated campaign we use all the platforms like Organic, Paid, Social Networks and Remarketing to create a brand message to resonate with the audience.
2. Artificial Intelligence
Artificial Intelligence (AI) is considered by numerous individuals to be at the bleeding edge of innovation. In any case, in a couple of years, it might be standard like the present cell phone. Separated from every one of the ramifications of well known sci-fi films, AI is an automation system that can gather information about users, networks, user behaviour etc and automate the ad campaign.
Google Ads is already heavily AI based algorithms to build SMART campaigns which automate the campaign management. AI will also help in improving the targetting options based on user response and behaviour.
Chatbots show up all over, from business sites to portable applications and internet based life news channels. They can fill some needs, yet are regularly used to address straightforward inquiries or to enable a client to finish a basic errand.
Chatbots are additionally accessible for independent applications. There are some outsider intelligent AI stage organizations that can greet welcoming guests, answer their inquiries and push them to purchase. In Social Media we have many Chatbots which can answer set of predefined questions and guide the user to take appropriate action.
Many banks are also using Chatbots to automate the support process and provide required information quickly to user.
4. Programmatic Advertising
Programmatic advertising is a process of automating a process of buying and selling ads on various websites in programmatic method. Overseeing promotions is an all day work. It takes a lot of human resources to set up campaign across very big websites. This is the motivation behind why an ever-increasing number of organizations are using Programmatic advertising to automate the process of setup and maintenance.
The key distinction among automatic and conventional publicizing is that programming can happen progressively. This gives the sponsor more power to choose the targetting options.
5. Video Marketing
Video Marketing has been a significant technique for small and large brands for quite a long time. However, the video strategy is evolving. Most recordings will be watched by individuals who won’t be affected by brands or organizations; They will be affected by people.
In our digital marketing agency we focus on latest trends and test new methods of improving brand awareness and leads. Share your best strategies in comments below.
In today’s world, it is a fact that internet is deep within everyone’s reach. It is important for every business to have a digital presence to make an impression in today’s marketplace. Digital marketing is a strategy that every business needs to help to turn their visitors to customers. Digital marketing comprises of all the marketing efforts that we use the internet. Businesses leverage many digital channels such as search engines, social media, email, and other websites to connect with their customers.
Why is digital marketing important for businesses?
90% of searchers haven’t created their mind up a couple of complete before beginning their search. So, when you have someone who knows the techniques that could help your business to go digital and make it among the top searches on the web you are likely to attract more customers. It is being noted that by 2021, the video advertising industry will grow about $22 billion. The impact of advertising via videos is gaining popularity among businesses and has also played a major role in increasing competitions among the top brands. Over 51% of the people who uses a smartphone have discovered a new company or product while making web searches. And this percentage is a huge amount of people, maybe in millions and this new company maybe even yours, if you get someone who could represent your business, or your product digitally. The importance of digital marketing can be now sensed with the huge amount of advertisements as well as social media pages.
What are the types or strategies of digital marketing?
There are various types of digital marketing. To begin with,
1. SEO (Search Engine Optimization):
SEO is a strategy, technique and tactic to organically increase the number of visitors to a website by obtaining a high-ranking placement in search results. SEO can be of many types, from the words on your web page to the way you represent your content that could be recognized by google. SEO matters a lot when you want your web page to appear among the top searches on google. SEO isn’t only about building search engine friendly websites, but also about how your content reaches to the audience you are targeting on.
According to research by Social Media today, Google is responsible for 94% of the total organic traffic. Moreover, the average google first-page content contains results that have about 1,890 words. So along with the quality of content, the quantity and the understanding also matter. When you want your webpage to be flashed on the first page of any search engine organically, you need to understand SEO. It is astonishing to know the fact that 50% of the searches made on Google has only about 4 words and to make your page stand out you need to optimize the content according to the visitors and also according to the way Google understands it. Also, with the increasing use of technology, the number of voice searches had tremendously increased from over a period from 2008 to 2017 by 3,400% which is absolutely a great difference. Therefore, SEO is important to increase your visitors as well as to make your website stand on top among the searches made on the web.
2. PPC (Pay Per Click):
PPC that is Pay Per Click is one of the leading features of digital marketing. It is a type of internet marketing where advertisers pay you for each click you get on the ads displayed on your web page. So you get money for just a click, isn’t that an amazing fact? Mostly, it is a way to buy visits to your site, and not gaining those visits organically. Search engine advertising as PPC is gaining much popularity these days. 66% of the buyer-intent keywords are paid clicks. There are many more facts to PPC. 64.6% of people click on Google ads when they are looking to buy an item online. So, PPC can be the biggest advantage to your business where you get paid for clicks on the ads displayed.
3. Content Marketing:
Content promoting may be a promoting technique of making and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. According to researches, it is found that 55% of marketers say that blog content creation is their top inbound marketing priority. One in ten blog post is compounding to create organic traffics as well as giving organic searches to the business company.
It is a fact that, according to various researches done, Companies that post about 16+ blogs per month has attracted almost 3.5 times more traffic than companies that post about only 0 to 4 articles per month. Content marketing is a strategy that could get you 3 times more leads than paid searches.
4. SMM (Social Media Marketing):
Don’t just do social be social. SMM is all about increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate more revenues and letting people know about your brand, not only in your town but worldwide. It is always of key importance in any business to know the buyer’s persona and plan the services accordingly.
Social media marketing is a strategy by which your business can start building brand awareness, as well as generating revenue from social media platforms like Facebook, LinkedIn, Instagram, and more by which you can know the analytics and plan your business to turn into a brand. SMM makes your brand highly-targeted, with near-universal reach, on various social media platforms.
Unlike most offline promoting efforts, digital marketing allows marketers to see accurate results in real-time. If you have ever placed an ad in a very newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There are no sure-fire thanks to understanding if that ad was accountable for any sales in the least. On the other hand, with digital marketing, you can measure pretty much any aspect of your marketing efforts. Contact our digital marketing agency in Hyderabad for further details about our services.
In today’s modern world digital marketing has become an integral part of most consumers and companies. More companies are planning to reach target audience on digital platforms, but many times they fail to achieve the desired results. One of the major reason for failure of digital marketing campaign is lack of proper planning and strategic approach to digital marketing. Read further for knowing about digital marketing strategies which can boost your digital presence.
Gone are the days of submitting website to directories and expecting leads. Like most people used to submit in directories like USA Directory, Dmoz, Yahoo Directory etc to get business. But today we have to think about overall strategy rather than only submission.
What is Strategy ?
In simple words, Strategy is a process of setting goals and defining the actions to achieve those goals. A proper strategy will help to achieve desired goals with optimal use of resources.
What is Digital Marketing Strategy?
Digital marketing strategy is plan of action to implement various actions (digital campaigns) on different digital platforms to achieve a desired goal. In other words, digital marketing strategy helps in defining actions, allocating resources to achieve a specific business goal.
Example of Digital Marketing Strategies:
Goal of Client : Improve Brand Awareness of Company.
Set of Actions : Set of actions which improve awareness of brand.
Set of Digital Campaigns: Create Google Display Campaign, Facebook Awareness Campaign, YouTube Campaign etc.
In above example we implement the different campaigns to achieve the ultimate goal of client. Resource allocation and other aspects are part of the strategy.
3 Elements of Digital Strategy
As per explanation of Richard P. Rumelt, strategy can be divided into 3 categories. Diagnosis, Guiding Policy and Action Plans.
We can use these principles in digital marketing as follows:
- Diagnosis : Knowing exactly what our present brand position in various networks and what’s our challenges.
- Guiding Policy: What kind of marketing we will implement, defining our structure and design of ads.
- Action Plan: Define various digital campaigns for each network and allocate resources.
Common Digital Marketing Objectives (Goals)
- Improving Brand Awareness
- Increasing the relevant traffic to website
- Generating more leads from website
- Increasing brand visibility on social media
- Engaging with target customers
Top Digital Marketing Strategies for Business Growth
Local SEO Campaign
The primary objective of this campaign is to generate traffic from Local Results from search engines. To implement this strategy you have to submit your business listing to Google My Business, Bing Ads and other local networks. By following the various guidelines and ranking factors, ranking can be achieved on top positions. This is help in generating traffic, calls, website visits and sales. We can use both Organic and paid methods to improve business. Using Local SEO Services you can enable your business to rank on top positions of Local Results.
Search Engine Optimization (SEO) Campaign
SEO strategy is implemented to achieve top rankings on organic results of search engines. In any industry customers start their journey from search engines and trust the organic results. So ranking on top positions of search engines can help in building brand authority and traffic.
Pay Per Click (PPC) Campaign
PPC Ad campaigns are used to generate visibility of brand and qualified visitors to website. In this campaign we can select specific keywords of our choice and bid a specific amount to appear on paid positions. The ad positions will depend on keyword matching, Ad relevancy, bid price and landing page experience.
In paid advertising, you can further use Display Ads, YouTube Ads, Mobile Marketing to increase brand awareness and lead generation.
Social Media Marketing Strategies
Most of the internet users are on social networks. If your target audience are millennials you can use social media or if your target audience are business executives/professionals you can target them on social media. Never miss the opportunity of interacting with your target audience on social media, as ultimately it is going to fuel up your brand visibility and traffic.
Popular social media networks for marketing:
- Facebook Marketing
- Instagram Marketing
- YouTube Marketing
- LinkedIn Marketing
- Quora Marketing
- Twitter Marketing
Email Marketing Strategy
It is still one of the most convincing strategies for conveying your message. Email marketing strategy is an efficient gateway for nurturing your business and gaining customers’ loyalty. With proper automation and funnel structure email marketing can be used very effectively for generating more leads and sales. Email marketing can be effective for companies of all sizes and industries.
Content Marketing Strategy
Content marketing is a strategy is to provide valuable, engaging and useful content to your customers. Instead of selling a product directly, with content marketing we can help the customers make an informed decision. Current stage is very much focused on a set of robust and behaviour of buyer’s journey. Conveying a message has become more popular to attract the target visitors. It is a continuous process to get the relevant content to meet with the niche. Thus, content marketing strategy has used to fill the gaps and let use make decisions based on accurate information.
These are the digital marketing strategies which really work! If you are still following traditional method for promoting your business, then it’s time to Go Digital and achieve business growth with digital marketing. Be smart and start grabbing attention of online audience and get high return over investment.
ITinfo Group has team of experienced and certified digital marketers. We can help your business grow with our unique digital marketing strategies. Call our executive 9959052728 and discuss your business requirements. We offer the best digital marketing services using the latest trends in marketing.