Social media has evolved in the era of millennials, earlier one could get away with building a social media marketing on the fly, as long you were present you were doing well than your competitor. But now in 2018 not much of its logic is applied as 30% of millennials say they engage with the brand on social at once a month, so the strategy of existence doesn’t succeed now.
It increases your brand awareness by social media posts and advertisement as they are key to increase inbound traffic. An important benefit of social media for business is lead generation as all social network is offering advertising format designed to collect leads. With its low-cost advertising and high reach to all ages and demographics. Demographics help us to select niche audience for better lead generation. Social media encourages a two-way medium, which leads to perfect customer care services by providing stellar customer service through efficiently responding back fast to the audience feedback and reviews.
In any business, customers visits a store once a week but through social media posts, they visit the brand sites every day. Social media marketing supports one to build brand recognition, voice and content giving better search engine ranking.