You must have heard a lot about Local SEO, one of the most critical aspects of digital marketing. However, we think it is right that, before shaking our heads and subscribing to popular opinion, we need to have a brief idea of What local SEO is and its relevance in today’s world. And how it affects businesses.
This article breaks down this information for you, giving you a clear idea of why local SEO is so effective in online marketing and how it can help you grow your business.
What is Local SEO
Local SEO works to increase the visibility of your business in location-based searches. It is a variation of your traditional SEO and is to ensure that your business is found online by the people visiting that place.
These include searches with specific geographies such as city, state, postcode, near me keywords where Google selects a person’s geolocation and provides search results for that area.
Why Local SEO is Essential for Business
- 72% of people who conduct a local search will visit a store within 8 Km.
- Local Searches are more than 46% in Google
- 900% growth has been recorded for “Near me, Nearby, Tonight, Today etc” keywords in 2 years
- 78% of local mobile searches result in sales either in-store or online.
- 56% of users search in online and offline to find their product/service.
- 76% of users searching in local results mostly visit store in less than 24 hours
- Position 1 of local search rankings get 24.46% CTR (Click Through Rate)
#1: Brand Visibility
Local SEO results are ranked above normal organic results for most queries. This helps in brand visibility in search results. Apart from this our brand will also be visible on Google Maps. Thus gaining higher brand recognition.
#2: Growth Website Traffic
As Local results are shown higher than organic results this helps in generating higher traffic to your website. As per reports the 1st position in local results and results in 24.4% CTR.
#3: Growth in Calls & Leads
Most of the users search and engaging with local results will be interested to directly contact the business owners. This lead to higher calls and conversions for your business.
#4: Growth in In-Store Visits
Most of the users prefer to visit the store which is under 8 KM. This help us to target nearby users and increase store visit. It also improves the directions to your customers in Google Maps.
#5: Growth using Google Ads Express
Business owners with own stores can advertise in Google Ads Express. This will help in generating quality results in low budget. Go to Google Ads Express to start your campaign.
We hope that you get answers to all your questions with this blog if still, you have questions regarding Local SEO then feel free to ask in the comments sections. We also offer Local SEO Services to help you grown your business.