Facebook, as mentioned above, has over 2.74 billion users with over 1.5 billion active users every day. This is a platform that can provide massive exposure. We can target 320 millions active users in Facebook from India.
REACH THE RIGHT AUDIENCE
One of the biggest benefits of Facebook is to reach a huge audience as per their interests, demographics, and behaviour etc. Facebook pages, Groups allow us to engage with audiences interested in specific topics. Facebook ads will allow us to target our buyer persona.
LOW COST ADVERTISING:
Facebook ads are budget-friendly and any small business can advertise on its platform. The cost of the advertisements depends on the business and target region. Compared to any other ad network, Facebook is one of the most affordable platforms.
INCREASE BRAND AWARENESS
If you want to build the brand image of an individual or business, this is the right platform to build your brand. Millions of individuals and businesses are using this network as their brand identity.
TRAFFIC, LEADS & SALES
We can generate huge traffic, leads and sales by targeting the right audience. In India, the average cost to generate visitors is Rs 0.2 to Rs 3 depending on niche. CPM costs in India are in the range of Rs 10 to 100 as per the niche. Thus it helps in generating higher leads/sales at a very low cost.