In this competitive world, business owners are continually trying their best to expand their marketing efforts. And email marketing serves as a powerful marketing tool for them in it. The number of users of electronic mail is growing each year. And with this progression, it’s quite natural for various businesses to use electronic mail to communicate with existing customers and to provide them with updated information about their brand.
Besides, some emails named cold emails are also used by various businessmen to promote their brand, product, and service in front of potential customers. However, one must always remember that choosing the right email marketing software is essential for manipulating the power of electronic mail marketing. Using appropriate tools for email marketing can help your business grow effortlessly. Very efficiently, they drag your marketing to a new level. So, here, we have brought you the information about the top 10 Email Marketing Software that is reigning in 2022:
This email marketing suite is extremely necessary for helping B2B companies automate their marketing strategy for cold email. The email warming feature of this software prevents cold emails from landing in one’s spam folder. Though this platform comprises its service provider for electronic mail, you are still given the option of using the drag-and-drop feature and building your list for mail handily.
You can use Mailrush.io to deliver follow-up emails based on specific conditions and events automatically. Also, assess your campaign’s performance by tracking metrics (like, email opens) and giving responses. Furthermore, with the subscription to the premium plans, you will get various additional features like email validation, email warming, etc. Try their 14 days free plan; after that, you can upgrade to their premium plans if you want.
- Trial option (for free)
- Email template editor in a drag-and-drop format
- Dedicated Internet Protocol
- The email templates possess limited choices
- Less detailed campaign analytics
This cloud-based email marketing tool is specially designed for various teams and businesses to automate electronic mail marketing. Its features resemble the basic features of any other cold electronic marketing tool. With this software’s help, you can upload prospect lists, transmit automated follow-ups and customize the email templates.
Also, with its assistance, you will be able to supervise your campaign jointly along with a team. Furthermore, it will facilitate you to trace and understand other updates (on its dashboard) and share those updates with your team members. The other traits of QuickMail.io are delivering real-time notifications, altering history tracking, delivering campaigns from more than one inbox, and conserving time for improving and operating your campaigns. Enjoy a fourteen days free trial of this suite before you agree to settle for its premium plans.
- Easy controlling and scaling of campaigns
- Provides 14 days free trial
- The interface of this software is user-friendly
- Quite expensive
- The primary setup of the software is difficult
This software will give you a CRM platform, covering a broad range of solutions for customer service, marketing, sales, etc. Besides, this marketing tool will assist you in creating various email campaigns, sending bulk emails, and analyzing the campaign’s overall performance.
The software provides startup businessmen with the facility of using it for free. With its zero-fee plan, you can use features like live chat, content management, Facebook ads, email marketing tools, etc. The software also holds many premium plans (the starter, the professional, the enterprise plan).
- Social administration as well as integration
- Landing page design facility
- The provision of the HubSpot CRM platform
- Segmentation of the Mailing list
- The modification of its templates may require CSS knowledge
Use Lemlist, and you can fabricate more meaningful connections between you and your prospects with the help of its features (like texts, videos, messages, landing pages, etc.). With this tool, you can create customized messages to keep yourself personally engaged with your probable customers.
It will help attain their attention and trust in you and your business. The other characteristics of this software are tracking the location of the landing of your cold emails, setting limits upon the sent emails, automatic follow-ups, setting certain triggers for performing a specific condition-based action, etc.
- Custom tracking as well as scheduling
- Images and videos can be added effortlessly
- Integration to Salesforce, HubSpot, Slack, Zapier, etc. (CRM tools)
- Requires extra payment (of a big amount) for operating more features
- The layout of the dashboard is not satisfactory
This all-in-one email marketing software, proposes not only outbound sales automation but also inbound ones. With the help of it, it is possible to automate diverse processes (for example, email searches, email cum phone validation, follow-up scheduling, electronic mail sorting, etc.).
Its features include searching emails on LinkedIn Recruiter, Sales Navigator, and LinkedIn and connecting prospects through social media, messenger, and phone. In addition, through Reply.io, you can book meetings instantly from the platform, create new cold emails, check electronic mail content, and edit prevailing emails.
- Several irresistible features available in this tool
- Ability to integrate with numerous CRM platforms
- Team collaboration feature
- Its email templates possess very limited editing options
- The speed of the website needs improvement.
Suppose your priority is to save time while email marketing; Mailshake is a great option. It offers many electronic mail outreach automation features ranging from exploring leads to regulating the leads’ activities. Furthermore, to send your emails without any hassle, you can use your electronic mail provider by associating with the SMTP server.
Also, with Mailshake, it’s easy to connect to various leads through cold calling or social media. Some other prominent features of this software are the Duplication Detection feature, Lead Catcher feature, and A/B testing feature. In addition, it permits integration with numerous CRM software such as Pipedrive, Salesforce, etc., and multiple email automation tools such as Zapier, Slack, etc.
- Prohibits multiple emailing to the same prospect
- Helps to improve campaigns by offering suggestions
- Possess simple UI/UX
- You can’t try the software for free before purchasing it
- It can modify the analytics as well as reporting tools
This email outreach automation software will let you build, personalize and transmit your electronic mails for both sales and marketing. Other features of this tool include adding email addresses to its databases, downloading and importing existing prospect lists, integrating different email servers, CRM tools, and business-related apps, tracking your cold outreach business campaign’s performance, etc.
- It can integrate with more than one business apps
- Permits the customization of plans
- The interface is user-friendly
- The free trial is just for seven days
- You can’t add any attachment to your email
Want to know about a sales engagement-based outreach tool? Then, count Yesware in. Its features include email tracking, analyzing campaigns, reporting, multi-channel campaigns, integration with CRM platforms, merging contacts through CSV files, and LinkedIn Sales Navigator.
- Comprises a template library
- The electronic mail personalization feature
- Provides you with real-time notifications
- Integration with CRM or other apps is not much smoother
- The team functionalities included in this software can be somewhat better
9. Snov. Io:
It’s a lead generation tool that is also cold outreach software. It helps reduce your time while finding or connecting with your target leads. Use this platform to search email addresses in different ways- through the domain, social media profile, company name, etc. It is also possible to do an email search using the chrome extension. Other features include creating drip campaigns, scheduling emails, follow-ups, or appointments, tracking the campaign’s performance based on bounce rates, unsubscribe rates, etc.
- It comprises an unlimited number of users.
- You can integrate with several CRM platforms as well as business applications
- The software also comprises a technology checker
- You can’t integrate the tool with Facebook.
- The email verifier is not as accurate as expected.
This email outreach software tool lets recruiters, sales team members, and marketers automate their electronic mail campaigns to reach their probable targets sooner. As a result, it boosts productivity and curtails the costs of various operations. The tool comprises unique features like domain warm-up, spam testing, email validation, merge tags facility, etc.
- Personalization of email content is possible with this tool
- Intuitive UI
- You can integrate with different email servers with the help of this tool.
- The facility of the filtering contact list is limited
- Adding more users will increase your expense on the software
The Final Words:
So, after you have gone through the top six email marketing software in 2022, it’s time to make a decision. Decide which of the above marketing software will suit your requirements best. Then, choose the most suited one for you and start promoting your business today, If you wish to expand your business online, get in touch with ITinfo Digital – Digital Marketing Agency.