As the digital marketing trends evolves each year, marketers must always be aware of the changing technologies to easily change emerging technologies and stay ahead of the market. This will help them gain a competitive advantage and be able to develop new ways to grow their businesses, generate leads and improve relationships with their existing customers.
To help you determine where the trajectory is going in 2019, we have listed digital marketing trends that can help you improve your marketing strategy and achieve desired results.
1. Omni channel Marketing
In an Omni Channel Marketing, a brand uses both traditional and digital strategies to make an integrated campaign. For instance, you can utilize traditional marketing channel to draw in guests to your site and digital platforms channel to sustain potential clients.
In this integrated campaign we use all the platforms like Organic, Paid, Social Networks and Remarketing to create a brand message to resonate with the audience.
2. Artificial Intelligence
Artificial Intelligence (AI) is considered by numerous individuals to be at the bleeding edge of innovation. In any case, in a couple of years, it might be standard like the present cell phone. Separated from every one of the ramifications of well known sci-fi films, AI is an automation system that can gather information about users, networks, user behaviour etc and automate the ad campaign.
Google Ads is already heavily AI based algorithms to build SMART campaigns which automate the campaign management. AI will also help in improving the targetting options based on user response and behaviour.
Chatbots show up all over, from business sites to portable applications and internet based life news channels. They can fill some needs, yet are regularly used to address straightforward inquiries or to enable a client to finish a basic errand.
Chatbots are additionally accessible for independent applications. There are some outsider intelligent AI stage organizations that can greet welcoming guests, answer their inquiries and push them to purchase. In Social Media we have many Chatbots which can answer set of predefined questions and guide the user to take appropriate action.
Many banks are also using Chatbots to automate the support process and provide required information quickly to user.
4. Programmatic Advertising
Programmatic advertising is a process of automating a process of buying and selling ads on various websites in programmatic method. Overseeing promotions is an all day work. It takes a lot of human resources to set up campaign across very big websites. This is the motivation behind why an ever-increasing number of organizations are using Programmatic advertising to automate the process of setup and maintenance.
The key distinction among automatic and conventional publicizing is that programming can happen progressively. This gives the sponsor more power to choose the targetting options.
5. Video Marketing
Video Marketing has been a significant technique for small and large brands for quite a long time. However, the video strategy is evolving. Most recordings will be watched by individuals who won’t be affected by brands or organizations; They will be affected by people.
In our digital marketing agency we focus on latest trends and test new methods of improving brand awareness and leads. Share your best strategies in comments below.