In today’s world, it is a fact that internet is deep within everyone’s reach. It is important for every business to have a digital presence to make an impression in today’s marketplace. Digital marketing is a strategy that every business needs to help to turn their visitors to customers. Digital marketing comprises of all the marketing efforts that we use the internet. Businesses leverage many digital channels such as search engines, social media, email, and other websites to connect with their customers.
Why is digital marketing important for businesses?
90% of searchers haven’t created their mind up a couple of complete before beginning their search. So, when you have someone who knows the techniques that could help your business to go digital and make it among the top searches on the web you are likely to attract more customers. It is being noted that by 2021, the video advertising industry will grow about $22 billion. The impact of advertising via videos is gaining popularity among businesses and has also played a major role in increasing competitions among the top brands. Over 51% of the people who uses a smartphone have discovered a new company or product while making web searches. And this percentage is a huge amount of people, maybe in millions and this new company maybe even yours, if you get someone who could represent your business, or your product digitally. The importance of digital marketing can be now sensed with the huge amount of advertisements as well as social media pages.
What are the types or strategies of digital marketing?
There are various types of digital marketing. To begin with,
1. SEO (Search Engine Optimization):
SEO is a strategy, technique and tactic to organically increase the number of visitors to a website by obtaining a high-ranking placement in search results. SEO can be of many types, from the words on your web page to the way you represent your content that could be recognized by google. SEO matters a lot when you want your web page to appear among the top searches on google. SEO isn’t only about building search engine friendly websites, but also about how your content reaches to the audience you are targeting on.
According to research by Social Media today, Google is responsible for 94% of the total organic traffic. Moreover, the average google first-page content contains results that have about 1,890 words. So along with the quality of content, the quantity and the understanding also matter. When you want your webpage to be flashed on the first page of any search engine organically, you need to understand SEO. It is astonishing to know the fact that 50% of the searches made on Google has only about 4 words and to make your page stand out you need to optimize the content according to the visitors and also according to the way Google understands it. Also, with the increasing use of technology, the number of voice searches had tremendously increased from over a period from 2008 to 2017 by 3,400% which is absolutely a great difference. Therefore, SEO is important to increase your visitors as well as to make your website stand on top among the searches made on the web.
2. PPC (Pay Per Click):
PPC that is Pay Per Click is one of the leading features of digital marketing. It is a type of internet marketing where advertisers pay you for each click you get on the ads displayed on your web page. So you get money for just a click, isn’t that an amazing fact? Mostly, it is a way to buy visits to your site, and not gaining those visits organically. Search engine advertising as PPC is gaining much popularity these days. 66% of the buyer-intent keywords are paid clicks. There are many more facts to PPC. 64.6% of people click on Google ads when they are looking to buy an item online. So, PPC can be the biggest advantage to your business where you get paid for clicks on the ads displayed.
3. Content Marketing:
Content promoting may be a promoting technique of making and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. According to researches, it is found that 55% of marketers say that blog content creation is their top inbound marketing priority. One in ten blog post is compounding to create organic traffics as well as giving organic searches to the business company.
It is a fact that, according to various researches done, Companies that post about 16+ blogs per month has attracted almost 3.5 times more traffic than companies that post about only 0 to 4 articles per month. Content marketing is a strategy that could get you 3 times more leads than paid searches.
4. SMM (Social Media Marketing):
Don’t just do social be social. SMM is all about increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate more revenues and letting people know about your brand, not only in your town but worldwide. It is always of key importance in any business to know the buyer’s persona and plan the services accordingly.
Social media marketing is a strategy by which your business can start building brand awareness, as well as generating revenue from social media platforms like Facebook, LinkedIn, Instagram, and more by which you can know the analytics and plan your business to turn into a brand. SMM makes your brand highly-targeted, with near-universal reach, on various social media platforms.
Unlike most offline promoting efforts, digital marketing allows marketers to see accurate results in real-time. If you have ever placed an ad in a very newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There are no sure-fire thanks to understanding if that ad was accountable for any sales in the least. On the other hand, with digital marketing, you can measure pretty much any aspect of your marketing efforts. Contact our digital marketing agency in Hyderabad for further details about our services.