Regardless of industry, a business’s online presence can have a significant impact on its growth. Some businesses still don’t realize that the majority of their customers will visit their website before making a purchase. There are loads of reasons why your business needs a website, let’s understand briefly.
A strong online presence, especially a website, can make or break your ability to generate extra revenue. Yes, the content of your website has an impact on your results.
If you don’t have a website, people may doubt your credibility as a business. Having a website can provide an opportunity to make a great first impression and reassure people that you are a real business.
The real question is if you need a website for your business. Well, the answer is a resounding yes. You do need a really good website for your business. A professionally built website that serves as a lead magnet, sales booster, and brand-differentiating.
In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and the number of people using it will continue to go up.
Your company would be invisible to these people if you don’t have a website. If you invest in a website, your business will become visible to all as we step further into the digital age. As a result, to stay competitive in this increasingly virtual era, your business needs to get online.
But, why is it important to have a website for your business? The majority of the business decisions begin with a search query on search engines like Google, Bing, Yahoo, etc. People search for businesses, products, services, etc. on the internet and if you don’t have a website, you can lose your potential customers thereby reducing the size of your business in the market.
Having a website makes it easy for people to find you, know about your company, discover what you do, and your products and services. We explain the reasons why your business needs a website.
Conventional Business vs. Digital Business
How is digital business different from the conventional business?
A conventional business setup has a physical presence, and it serves people locally by providing services or products where people can visit the local store from anywhere, anytime. Whereas in a digital business setup, people from anywhere in the world can search for your business’s services and products online.
Traditional marketing relies on print media such as magazines and newspapers, while digital marketing relies on online platforms such as websites and social media networking sites.
Below are the following points explaining the reasons why your business needs a website.
Why Your Business Needs a Website?
Since consumer behavior has evolved over the years and adapting to modern technologies, having an online presence is important in this digital era.
In today’s world, people spend at least two hours on the internet searching for products and services to fulfill their requirements on the go. So, let us assume if you are selling so-and-so products in the so-and-so area, the probability of getting your product on the Search Engine Results Page is zero until your business has a website. Therefore, it’s really important to showcase your business, products, and services to the right people at the right time whenever they are searching for it. So, to avoid losing potential customers suggested you must have a website.
The Reason your business needs a website in 2021 – No matter what your niche is
Today 80% of the search queries account for people searching for products and services online. A website not only helps businesses promote and sell their products and services, but it also helps them stand out from the competition, which would be particularly important for people who rely heavily on the Internet to learn and know everything they can about a business. As a result, a website is one of the most valuable business assets for disseminating knowledge, establishing a reputation, and distinguishing oneself in the market.
Let us discuss the Top 9 Reasons Why Your Business Needs a Website in 2021
- Stand Out Among Your Competitors
- Establish Your Business Credibility
- Social Media #Connect #Disconnect #Reconnect
- Additional Benefits from Google Searches
- Tactical Ways to Increase Revenue & ROI
- To Understand Pace of Market & Target Customer Through Website
- Non-Stop Performing Website
- A Digital Website Makes Your Business Brand visible
- Look Trendy & Professional with a website
REASON #1 Stand Out Among Your Competitors
In this growing digital era, you need a website to showcase your product as 30% of the population will not consider a business without a website. Your business appears more credible in the market for building an initial relationship with the customer. There is ‘n’ number of companies already selling the same product or services that you might be offering and all most 90% of those will be having their websites.
To stand out in the crowd and beat the competition either you can hire a dedicated marketing team which in term will hit your balance sheet or else you can go for a cost-effective well designed almost half-budgeted website.
So, you ask a question to yourself Why your business needs a website? Here is your answer.
1) Incorporate elements that your competitor misses
2) For better ROI
3) 24/7/365 marketplace
4) Digital business for B2B buyers
REASON #2 Establish Your Business Credibility
“People believe what they see, not what they hear. So, show them, do not tell them” – by, Grant Cardone
The fact is 75% of online consumers judge your business by your website design. So, to understand the actual credibility, you need to build up your custom website, making your business more professional and profitable.
A common person always enjoys googling search business websites. So, just think of a simple way to establish your Brand Credibility is to have your well-designed website.
Note: In the end, people may trust your business and the website is the first to grow your digital business. So, just imagine how not having a website can spoil your Credibility.
REASON #3 Social Media #Connect #Disconnect #Reconnect
Social Media like Facebook are now a very easy place to showcase your business. This may sound very exciting, but trust us you need to update your business not your status on Social platforms. Most of the customers treat the business with a professional outlook. To share an interesting fact of 2018, people spend 50 Million fewer hours on Facebook than in the predecessor year. Facebook’s key takeaway point as a social media platform can be an additive approach for your business marketing, but one cannot rely just only on these platforms as a website is a must.
REASON #4 Additional Benefits from Google Searches
Do you know Google search starts predicting words on the very first alphabet you type? It’s interesting to know the prediction is solely based on the popularity of searches and the quality of websites as well as the quality of Search Engine Optimization (SEO) done on your website. 97% of customer look for online Local business and 92% of experience start with the google search engine.
As per a survey conducted 3.5 billion searches go on google per day. The probability of not being searched is 100% for your business if you won’t have a website. You can only reach 7% of your customers without a professional website. So, just imagine you are running a small business or start-ups and you have a perfect website in which perfect search engine optimization (SEO) work is done, it will surely list your business in the google top searches, this intern will help to enhance your Brand Credibility and make you stand out among your competitors.
REASON #5 Tactical Ways to Increase Revenue & ROI
Often businesses use ROI as a Key Performance Indicator (KPI) to determine the profitability of an expenditure. Just to share an interesting fact that 40% of users search for the keyword “Free” this shows the psychology of users to opt. for low-cost ways.
For example- ‘A person purchasing a laptop always try to search for free software for his work’.
The ROI of a digital website Ad campaign is enhanced due to the direct link between Ad copy and the Landing page. Revenue can be significantly increased by building trust with customers through testimonials, case studies, and associations.
In a digital platform creating a custom website on Free tools such as WordPress.com doesn’t hit your pocket but provides a gear up for your investments. A simpler way to expedite your reach is via a search engine optimized website without hitting your balance sheet. Better the content on a website better the reach a wider target customer.
As it said first impression is the last impression a well-designed website always influences trading decisions, this is why your business needs a website.
REASON #6 To Understand Pace of Market & Target Customer Through Website
The most important thing in digital business is to know what your customer is searching for. One should keep track of the customer visiting his/her website to understand the key performing metrics which Intern will help your website to rank on google search. One should track regular unique visitors as well as the average onsite time and bounce rate.
Some of the key performance metrics that are very important for every website users are;
1) The number of customers visiting your website or regular customers.
2) In the same way customers visiting your website once or twice that is unique customers or in other words call it specific customers.
3) Customers visiting your page for ‘X’ number of times for ‘Y’ period of time refer to page views and average onsite time respectively.
4) You can also strategically know the number of people who left without reading the page they landed on.
– All these above analyses can predominantly help you to target your customers. Always try to build a better user experience interactive website to understand the digital business more precisely.
REASON #7 Non-Stop Performing Website
“A website works 24/7, 365 days a year. I bet know employee can dare to do it.”
A website is just like a signal board that indicates people where to go and what all information they want. To have a presence of your digital business round-the-clock, round-the-globe, that’s the reason why your business needs a website. Accessibility to support sales and marketing especially a boost for e-commerce companies.
For example – if a company offers services, it can build up a relationship with the customer by simply AI-powered chatbots to solve the L1 level of issues or problems raised by customers. So, it doesn’t matter if a customer visits your website at night or during the day your website is 24/7 responsive to them and continues working for you, and keeps generating leads and conversions for your company.
REASON #8 A Digital Website Makes Your Business Brand visible
According to the research of LSA (Local Search Association), April 2017 reports states that on average 63% of consumers look for a company’s digital website to trust and connect with their business.
It’s a really great % share of customers. In addition to this just to highlight a funky fact that 93% of online searches started with a search engine. Rest you are smart enough to do the aftermath. That’s a hulk reason why your business needs a website? Research by Yellow Pages and LSA indicates that on average consumers approximately consider 3 sources before jumping for business and 30% goes directly to zero if you don’t have a website.
Now, once you’re done with creating a website the most important part comes how to optimize your website by using the right keywords. Most of the customers may or may not know whom to turn to, you can target these audiences by conducting a survey by which you can identify the types of terms they are looking into. This will help potential consumers to uncover your business when they opt. for a solution.
REASON #9 Look Trendy & Professional with a website
In the current digital era, one has to be smart enough to update his or her business as per the market’s ups and downs. As per the Darwinian Evolutionary theory ” Survival of the fittest”, this is a very logical statement inherent in today’s modern world. You need to not only offer value to customers but also need to enlighten them.
Now the question comes how?
The answer is just creating a website will not thrust your business, you also need to compound on facts, testimonials, reviews, short videos to increase the average time a customer spends on your website.
Frequently asked Questions regarding websites:
There are a few myths and objections of business owners especially start-ups against having their own website.
My company has a moderate turnover, how will have a website makes a difference”?
To answer the above question we need to consider on few points:
a) Work Efficiency:- The employee on your business works on an average of 8-10 hours a day or 8-10/7, 365 a year. Imagine if you have a website that shall work 24/7, 365 for you presenting your business credibility around the clock… The productivity of your business will grow exponentially.
b) Increased ROI:- Every businessman knows ROI matters a lot for any business. To hire a specific Marketing Executive to promote and reach your target customers average cost per Quora.com is around 3.6 per annum. The same work a website does at 1/4th of the cost promoting your product and services around the clock and the Globe.
c) Better Lead Generation:- Having a digital website will track your customer’s exact requirements so that you can emphasize the needs precisely. This can be done by proper SEO optimization for your website, having Chatbots, Call To Action Tab, Social Links, by doing Guest Blogging we can have a better chance of generating Quality Leads.
Facebook Page vs Company’s Website which is Best?
As per a report posted by Ad Week, there are more than a 40million active small business pages on Facebook. This figure may sound more appealing but you just can’t rely on this only. You need to have a Company Website to secure your future.
Below are few points which will explain business websites are future proof:-
a) Less Competition:-
The competition on Facebook is high. As reported by Buzzsumo, the average engagement with Facebook pages created by the business brand has declined since January 2017 by more than 20%. It’s now more content available than to process or absorb it by any individual. More the pages someone likes, shares, or comment more the competition that businesses have to see through, but when it comes to the company website you need to do background work to drive traffic for your website. That something a search strategy can’t handle.
b) You Are The Owner Of Your Leads:-
According to the data and Marketing Association customers, Email ID’s still recognized to generate the highest ROI. Facebook is good at attracting fresh prospects but it doesn’t provide a platform to convert “prospects” into “your customers”. Ideally, you need to push a Lead via your Facebook page to your website where you can complete a sales cycle.
Some people don’t like using desktops?
It’s not about your customer using a desktop or laptop. He/she might be using a Smartphone which implies is ‘ONLINE’. Your customers can see your business website via any media it can be a computer or mobile. The basic is always to have Internet.
I have a small store! Will it really suffice my needs?
Just remember one thing customers are looking for your products & services even B2B buyers. So, if you don’t have a website you likely to end up losing your leads and provide an advantage to your competitors to make a passage through.
Is website designing expensive?
No, not at all. In present generation we have extremely powerful CMS like WordPress which can be used to design complex websites in very low cost.
What is cost of Web Designing in Hyderabad
At ITinfo Digital, our web designing cost starts at Rs 15,000 for basic website including Domain, Hosting, Email and SSL.
POINTS TO REMEMBER AT YOUR NEW STARTUP
At ITinfo Digital we help you connect with the world and vice versa through a strong website. Our company makes your business vision and mission come alive by our creativeness. We have great designers and developers to provide your business with a website of high-quality content and user experience, customer-friendly, and mobile compatible. We provide you the best website designing company in Hyderabad for your business or company.
The Final Takeaway
So, while you may believe that not every business needs a website, we’ve explained to you the reasons why your business needs a website.
The cost of having a business website will be a bare minimum as compared to the extensive opportunities to help you grow your business online. In the end, with a simple website, you can Wishlist a larger target audience, better brand visibility, your business credibility, and easily list your business in google top searches.
So, when someone asks you why your business needs a website, simply smile and answer Why Not!
Website optimization is the process of improving various factors in a website to make it user-friendly and appealing. It involves the design, code, and content improvements. A better-optimized website will help in generating more conversions. This also helps in improvements in SEO factors.
How to optimize the website?
Make a Audit.
To identify the necessary changes, analyze your website. An audit report will disclose the area of improvement of the website. Also, please look at your competitors’ sites to see what features and methods they have used, such as site structure and keywords. The strategies of your competitors will influence your optimization strategy.
Increase your page speed and improve the user interface
Even a one-second delay in page loading can affect your conversion rate. It cannot engage its users in slow motion. It will be an affair for website optimization. Increase your page speed by improving server response, optimizing images, and reducing redirection.
The user interface also plays a vital role in personalization. If the interface of your website is easy to use, it will attract more people. Content should be readable, and navigation should be simple. Easy-to-use navigation can increase conversion rates by up to 7%. Therefore, while optimizing your site, pay attention to these two factors.
Make your Website Mobile Friendly
Optimize your site for mobile devices to increase conversion rates and generate more traffic. Today most people use mobile devices to navigate, so having a website is also good for your business. Look for signs of poor quality web hosting and switch to a reliable web server, redesign your site for mobile optimization, and enable instant mobile pages.
Avoid multiple share buttons on social networks and captcha
Today there are many platforms for social media. But having all the social media buttons on your website can cause some problems. If you have a lot of buttons to share, you can reduce the website’s click rate. Therefore, stick with the leading social media options for your product pages.
A business website usually uses the captcha option for visitors; It can also affect your customization to some extent. Disable the captcha option when it is not necessary as it will help easy browsing of your website.
Pay Attention to site content
Nothing works without good content. Content optimization is essential for website optimization. Excellent content with specific keywords helps increase traffic and improve website conversion rates.
Even search engines prefer websites with original content. It would help if you focused on providing valuable information to your users so that it also helps in user participation. Avoid irrelevant and redundant content on the site. For a commercial website, the focus should be on specific content.
Add Video to Homepage and Testimonial
Today people prefer to watch a video rather than read it, which is why explanatory videos have become so popular. Video optimization is a trend that is effective for SEO. It is a good idea to add a video to your homepage or business website.
This can help increase the conversion rate to 50%. A video on your homepage will give you more traffic and improve user participation on your site. Besides, add video testimonials as customer comments. Video optimization is much better than any other tool, as it helps to give your website excellent performance.
For a long time, links have been one of the most important ranking factors. Google is now more skilled at devaluing spammy hyperlinks. This being said, quality will always be more important than quantity.
Focus on SEO
SEO refers to an on-page strategy that uses the HTML source code for your website pages. SEO involves incorporating metadata, headers, descriptions, and URL structure. This will help search engines quickly determine the content on each page.
Off-page optimization is a technique for optimizing your website externally. Maximize your social media presence, get featured on trusted sites as a guest blogger, partner with relevant influencers, and build links.
Use website caching
Servers may take longer to deliver the page to users if many people access it at once. Caching refers to the storage of the current version of your website and the presentation of this version until the website is updated. Caching means that the web pages don’t have to be reloaded for every user.
Website redirects can lead to additional HTTP requests that negatively impact performance. We recommend reducing or eliminating them. You should first identify any redirects on your page by running a site scanner. To quickly find redirects, you can use Screaming Frog. It would help to verify that they are necessary and remove those you don’t need.
Best Website Optimization Tools
- PageSpeed Insights: PageSpeed Insights reports on page performance on desktop and mobile devices and offers suggestions for improving it.
- Google Search Console: Google Search Console provides tools and reports to assist with the following actions:
Confirm that Google can crawl and find your website.
Resolve indexing issues and ask for re-indexing.
Google Search traffic data:
- See how often your website appears in Google Search.
- See which search queries show your site.
- Find out how many searchers click through to your site for these queries.
Get alerts from Google when your site is subject to spam or indexing issues.
Show us which websites link to your site.
Troubleshoot issues with AMP, mobile useability and other Search features.
- Ahrefs: Ahrefs is an SEO software suite. It includes tools for keyword research, link building, competitor analysis and rank tracking. It’s the ultimate tool for learning from the best websites, getting ideas, and implementing those lessons on your website.
- Yoast SEO: Yoast SEO plugin is a WordPress plugin that helps you optimize your site’s content, keywords and rankings in search engines.
Yoast SEO has tons of features and tools to improve your SEO. These features can impact the SEO of your entire website, while other features of Yoast SEO allow you to optimize specific pages and posts for search engines.
- Screaming Frog: The Screaming Frog desktop application can be installed locally on your computer, Mac, or Linux. It scans websites for links, images and CSS from an SEO perspective. It shows you what a search engine spider would see while crawling a website. It contains key information that will help SEOs make well-informed choices.
- Semrush: SEMrush software is designed to help companies manage digital marketing strategies, such as SEO campaigns. This digital marketing software is all-in-one and can help you manage SEO, PPC, Social Media, Content Marketing campaigns.
Website optimization is a continuous process that aims to make your website as useful and user-friendly as possible. This comprehensive guide will help you get started on optimization and create your strategic plans. Website optimization can only be done effectively if you have a tool to track all moving parts of the website.