The Covid-19 pandemic has dismantled the hope of achieving a target audience through traditional marketing. The quick man to man transmission of the virus makes everybody think twice before getting socially closer. People obviously prefer more to be at home and purchase stuff from online buying & selling platforms. In the present situation, digital marketing seems to be the most reliable method for promotion among mass audiences.
Why is traditional marketing less effective nowadays?
Before 2020, the world used to be a place where people could roam anywhere and meet anyone. The birth and rapid prevalence of the Covid-19 virus have forced people to be less active in society. Businesses have been going through customer deficit as a result of their attempts to gain customers through traditional marketing.
The virus has made everyone too much sceptical about interacting with any traditional marketer. Door to door marketing has lost its reliability. Advertisement through poster, banner and hoarding doesn’t work out since no people want to go outside of the house unless an emergency occurs. Physical papers like postcards, brochures, letters, flyers, magazines, newspapers, coupon books are not being purchased as much as before. Companies who used to rely too much on the traditional procedures of marketing are now seeking a better option.
Why Digital Marketing is Best Option for Promotions
As long as the Covid-19 virus isn’t completely vanished from the atmosphere, people will keep themselves away from activities that involve social closeness. Since the government of most of the nations have declared nationwide lock-down, people are seemingly more active over the internet. Employees are working from home through laptop or PC. Individuals want to get necessary materials through online platforms as much as possible.
Anyone merely wants to be infected by the virus and puts life in danger. Online traffic has been soared up since people aren’t going outside as before. Social media platforms have the highest degree of usage that didn’t happen ever in the past. Google has encountered record-breaking searching activities since its foundation. All these statistics simply mean one thing that is anticipated sales can be pulled off through Digital marketing.
Digital Marketing Strategies
Digital marketing can be done in various ways. Let’s analyse some most effective digital marketing strategies.
Search Engine Optimization (SEO):
One of the highly effective forms of Digital Marketing is widely known as Search Engine Optimization (SEO). SEO works as per the algorithms of web search engines such as Google or Bing. It depends on the keywords that search engines’ users put in the search box to get their desired information.
Search engines rank the contents of website according to 200+ factors. When people search a keyword on Google or Bing, the result discloses contents with the highest degree of similarity with the keyword. Highly ranked SEO contents can bring significant traffic to a website that will lead to a remarkable increment in customers.
Local SEO or Local Search Engine Optimization is producing highly substantial results in digital marketing. It comes under SEO but it is done in a different way. When someone wants digital customers in his locality this technique can help him a lot.
Google Maps plays a crucial role in making Local SEO contents. When someone searches a product or service on the web within the locality, Google or Bing will show him the high-ranked local SEO.
Search Engine Marketing (SEM):
It is a paid form of Digital Marketing that can draw exceptional traffic. It requires a certain amount of payment to target uses on Google search, Display and YouTube Network. Google Ads and Bing Ads are the most widely used of paid networks.
The combination of SEO & SEM can assist you in getting excellent tariff into your website. SEM will make your website found first when someone searches about products or services similar to yours.
Social Media Marketing (SMM):
Social media platforms have billions of active users these days. As a matter of fact, there’s no better place to advertise anything than Social media platforms like Facebook, WhatsApp, Instagram, Twitter, etc. The road to success in SMM begins from making well-furnished contents. It rolls on with sharing the same among mass audiences on social media.
Since social media is an independent place, advertisers should pay attention to customers’ feedback, create direct conversation and share valuable information. SMM is profitable for every kind of businesses, but B2C & SaaS companies usually gain higher benefit out of it.
Content Marketing has been proved as an efficient digital marketing technique for quite a few years now. In this method, the seller designs contents that contain factual and relevant information of a particular product or service. Once the content is appropriately prepared, it has to be distributed among a specific target audience over the internet.