As we all know 2020 has been a year of pandemic. With the chaos of 2020 now it’s high time to look forward. We can’t neglect the fact that 2020 also has enormous innovative digital marketing trends.
Every year there’s a lot of change in the marketing world, although the marketing tactics will remain the same, just the way of approach will be radical. The new age always calls for something fresh & something innovative. In this new era, we will have a glimpse of data-driven marketing powered by Artificial Intelligence and Machine Learning, there is a lot more to think about for marketing in 2021.
This is our topic of discussion today- The latest Digital Marketing trends for 2021
For today’s market, the key is to stay updated about the latest digital marketing trends that will help your business to grow faster. For any business, it’s very important to adapt to the changes that happen in the marketing niche to remain in the fast-evolving market.
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened” by Brian Solis
The above statement means that we are living in an age where technologies are changing and with it, the world is changing around us. Nowadays it’s more important to focus on customer interests and behaviors and accordingly marketers have to plan to be in the race.
Discover 8 hottest digital marketing trends 2021 that will help your business not just survive, but rise in this age of digital innovation:-
1. Smart Automated Bidding
As Google develops Smart Bidding and refines the algorithm, it will become an increasingly common digital marketer choice in 2021.
Speaking of Smart bidding … Google Ads marketers continuously tweak and change their promotions & campaigns, keywords, demographics, bids, and many other factors to get the most out of their advertising. Instead of having to carefully curate every ad placement, you can just rely on Google’s AI to target the right audience based on, segregating the demographics, appropriate bidding time, and bidding amount.
In the past, Smart Bidding has been plagued by a variety of problems, such as cost issues and insufficient budgetary control, more hours to predict the analytics, higher management fees, and reduced targeting of audiences.
Google ML Automated bidding algorithm, with a large data set, automates previous moves to change the bid in real-time to improve other aspects of PPC efficiency, which ultimately delivers a better result at a lower cost to your clients.
2. Structured Data, Schema, and Rich Snippets
We will see in 2021 that structured data will become more prevalent in search engine results.
Structured data, also known as schema markup, is a type of code that makes it easier for search engines to track information on your website and better understand its contents.
Structured data is any data that is organized in a way that makes it easier for search engines to crawl and categorize.
In their backend code Content, creators can do this or by neatly organizing information in column and row labeled tables. There are a lot of tools available to help you set up a schema markup. Schema.org and Google Structured Data Markup Helpers are both great resources. They provide templates that you can use to create your custom code.
Nowadays with zero-click searches rich snippets, knowledge graphs & featured snippets, and user-oriented content structured data on your website is more crucial.
When done correctly, structured data delivers a large SEO boost, as you may be ranked in that coveted Zero position in one form or another, such as the Knowledge Box Graph Box, which displays information about your brand.
Using structured data, you can generate Rich Snippet results, displaying images, review stats, and pricing. These rich snippets – also known as rich cards – are excellent for driving clicks, especially on mobile phones.
In 2021, identify keywords that users are searching to generate clicks on your site using the Google Search Console. Then analyze your competitors’ search terms for the featured snippets. Using this list of terms, you can update your structured data and optimize on-page content to help boost your SEO ranking by 2021.
3. Branding after Google’s E.A.T and Bert Update
We are living in a time when consumers are specific about their choices. It doesn’t matter what niche your site is working on. 6% of consumers say that they feel connected to a brand whenever they trust it, and to earn their trust, you need to build a strong brand.
The reason that branding is so important now is because of Google’s E.A.T. ranking factor, which stands for:
Expertise: the page must have quality original written content written by an expert writer.
Authority: the site itself must have some authority on that particular subject over some time.
Trustworthiness: the site needs to have other authoritative links that point to it from trusted sites from the same niche.
In short, Google wants to do more to rank good content; it caters to user experience by demanding the most accurate, up-to-date, well-researched (i.e. authoritative) content on any given subject, preferably created by true experts in the field.
4. Growth in voice search and visual search
More and more consumers are searching through voice-activated tools like Alexa Siri, Google Assistant.
But it’s not just voice search that will prevail in 2021—we can also expect other creative search methods to rise to the top, such as visual search.
Tools such as Google Lens allow consumers to search for anything they can see. This means that marketers will need to focus even more on alt-text images and site maps for images. Visuals will become increasingly important in the SEO game in 2021 and beyond.
5. Natural Language Processing (NLP) for predicting Customer Emotions :
Using NLP words in a paragraph Google bot can Analyse the Sentiment Score, Emotions Score, Categories, Syntax chain, and Sentence Structure by analyzing the Hop. It will keep playing an important role in 2021, for brands to monitor the User Comments on their Web pages and social media. It will provide real-time insights into how customers feel towards their brand or products.
Using NLP tools to deep drive brand sentiment can help companies identify opportunities for improvement, detect negative comments on the go (and respond proactively), and gain a competitive advantage. Other interesting use cases for sentiment analysis monitoring include analyzing the impact of marketing campaigns, and evaluating how customers react to events like a new product release.
6. Local SEO in 2021
Google regularly updates their local SEO algorithm, so if you’re a local business, you should continuously update your business’ appearance in local results too. In a way, local SEO is even more powerful than broad SEO— for people searching so it’s easier to convert them into customers you need your business with their geographic location to have customer intent to visit, purchase or use your service if you don’t have a storefront business.
You have to get verified by Google my Business page with accurate NAP (Name, Address, and Phone) for starters. You need to add Local citations and Data Aggregators that indicate to Goggle that you have a genuine authenticate business.
Obviously, give priority to the name of your city or city as the top keyword, but you can take the extra mile by also adding related keywords.
If your location has a unique or prominent feature, a place located near your store.
This helps you rank higher in Google Local SERPs and gives you the chance to showcase additional information about your brand to online searchers.
In 2021, AI-based NLP model Chatbots are predicted to continue to be an important part of digital marketing. This AI-based technology uses instant messaging to communicate with your customers or site visitors in real-time.
By 2021, These virtual assistants provide excellent customer service by meeting customer needs and automating routine activities – which ensures that you can concentrate on more important jobs.
Chatbots are designed to be responsive 24/7, provide quick timely responses to inquiries, answer simple and faq questions, accurately retrieve your entire transaction history, and never lose patience.
They help businesses to collect Customer’s Name, Address, Email address, Lead forms and even guide through the sales funnel.
8. Social media as Cross-platform for Ecommerce App
One of the major digital marketing stories of 2020 was research by SproutSocial that found that 46 percent of Instagram users had bought one or more items that were placed in front of them in a supported IG post.
In 2021 We expect social media platforms like Facebook, WhatsApp, Instagram, and similar platforms to explode as a channel for eCommerce sales, with easier and easier Integrations to allow users to finish their purchases without leaving the platform.
If you’re looking for an agency that grows your branding in 2021, then you are in the right place.
ITinfo Digital is a Digital Marketing agency in Hyderabad helping clients with the latest digital marketing strategies to hone their business online. By using these Latest Digital Marketing Trends in 2021 we increase the leads and sales of our clients.
Are you ready for the year ahead?
The advertising trends we explained to make your future marketing journey more comfortable.
The inconstant nature of 2020 has forced brands to work on their plans to connect with their customers. Now that you all know what are latest Digital marketing trends you need to focus on in 2021, so you must plan proactively.
It’s a race if you wish to be number 1 you must make continual efforts to sharpen your marketing strategies for the win.