Why is a Professional Website Required for Every Startup Business Even Before Investing in Marketing?

In this era of a fast-paced, competitive digital world, every business & startup faces the challenge of standing out in their business’s online presence, which plays a critical role in shaping its success & growth. Surprisingly, many business owners & startups neither have a website nor rely on a basic one; instead, they believe putting money into advertising is the priority, then go for a website that isn’t professional, but also an outdated one that doesn’t leave any impression on the customers.

As a leading Digital marketing agency in Hyderabad, ITinfo Digital after working with many startups & small-medium businesses, we have very often noticed that most of the businesses wastes resources and budget on Ads and Campaigns without a solid foundation that leads the potential customers to poorly designed websites, sometimes no website at all but just some basic automated webpage from free sources and end-up resulting in low trust, minimal conversions and lost opportunities.

So after studying quite numerous businesses & startups, here’s why one should focus on having a well-designed, user-friendly, and conversion-focused professional website even before investing and spending on marketing:

1. Your website is the front door of your business

The first thing when an audience or potential customers hear about your business or services through some advertising platforms like Social Media, Google Ads, Meta Ads, referrals, etc., they search online immediately to get to know more about the company, which is where they look for websites. If the website is looking more amateurish or lacking in information or not organised in a proper way, this creates the first negative impression, which makes the potential customers lose trust instantly.So, here is why having a professional website will help you:

• Making a first impression on a customer visiting your website is very strong.
• Necessary to showcase your brand story, a more detailed explanation of your products or services.
• Building Trust and Credibility by explaining your story of coming up with a business or products right from the start.
• Having a professional website is like establishing the legitimacy of your business. If your company is not found online, customers assume you are not a legitimate business or that the products or services lack quality, and ultimately turn to other competitors with a professional online presence.

2.The Foundation of your business is your website:

A solid foundation is what every brand or business needs, even before scaling. Just imagine spending thousands on Ads, Campaigns, or SEO when the basic website you have is slow, poor in design, and navigating is pretty hard for customers, which is almost like pouring water into a leaking bucket. Today, a website acts as your business’s headquarters online, which makes some of the important factors to consider when having a website:

• Without a proper website design, spending on the advertisements is like inviting people to an empty shop.
• A professionally designed website does provide a central hub for customers to learn more about your business, offerings, get in touch with you, and make decisions.
• Though having social media profiles is great, what they offer is limited control since it relies on third-party platforms.
• A visitor who clicks on Ads visits your basic webpage with not much information, which is too slow in loading the pages, is not aligned for mobile view, lacks clear calls-to-action like contact us or buy now, and just leaves within seconds.

Henceforth, without having a proper foundation, having a marketing strategy is not sustainable. Whereas a well-optimized, properly structured website by a professional website designer or web designing agency ensures every rupee spent on marketing and driving the results by converting visitors into leads and customers (which is the motto of ITinfo Digital, offering web designing services in hyderabad)

3. It is your Website where the Conversions Happen:

Known fact that marketing brings the traffic, but it is the website that converts the traffic into customers. Without a website, spending on marketing becomes like a leaky bucket, wherein you pour money but can’t see a minimal return on investment. Some important features you need to have for a professionally designed website are:

• Landing Pages: These are essential for conversions. Even the Ads without these landing pages lose relevance.
• Contact Features: Like the contact forms, WhatsApp chat integrations, chatbots, FAQ’s and other inquiry options, as well as the checkout options for e-commerce products, makes the customer interact seamlessly.
• Testimonials: Showing the customers’ reviews (for existing businesses already having customers) builds confidence and trust in your brand or businesses.
• Well-structured website: Having a well-structured, well-organised website structure and aligning automatically according to devices used for viewing, showcasing certifications, achievements, case studies, etc., brings the users from awareness to take action efficiently.
• Availability: Physical offices are closed at certain times and not reliable outside working hours, but your website works 24×7, making the potential customers know your business and offerings anytime and anywhere. They can also generate leads without your physical presence.

4. Scale your business growth with a Professional Website:

Startup businesses today are evolving quickly, which means your digital platform should also grow with you.

• For growing your business, a basic single webpage might just work for a hobby, but not for growing your business.
• When expansion is inevitable, it is an investment now that saves your money, time, and even frustration to some extent.
• Irrespective of what you want to add, be it new services, integrating the products in e-commerce, or building up the marketing automation, a professional website is always built with scalability for a business in mind.

So, just think of it as you are building a website as the infrastructure, which is best to build strong right from day one, be it from a professional website designer or an expert web design agency.

5. Having a website powers SEO & Digital marketing ROI:

In your business, for any digital marketing strategy or any marketing channel, whether it’s SEO, Google Ads, Social campaigns, or Ads, Email marketing, etc., it is only the website that acts as the landing destination for customers.

• Having a poorly designed website ranks low on Google, affects the conversion rates, and sometimes even reduces ad quality scores.
• Having a low-quality landing page on your website makes the paid ads cost more & also expect sometimes Google penalizes weak sites with higher ad costs.
• It is when your website is well-structured and optimized only then SEO works.
• Though social media campaigns are grabbing more attention, it is a website where people or potential customers want to learn more about your business, research services, and only then take action on the website.

Overall, without a professionally designed website, it’s like paying essentially for marketing but doesn’t benefit your business; instead, the competitors who already have a professionally designed website are getting more benefits. Having a professional designed website ensures that your marketing efforts yield a maximum ROI.

6. Getting data and insights about your potential clients or customers

Having a modern & professionally built website can give you complete control over your brand and valuable data. Modern websites today are being integrated with the most powerful analytics tools like Google Search Console, Google Analytics, and heatmaps, giving us real-time insights about how people interact with a website. It can help in integrating and tracking the visitor data.

• Visitor Behaviour: Analytics can help you understand which pages from the website users visit the most, how long they stay, which part of the content keeps them engaged, ultimately allowing the business owners to identify which areas are working well and which areas need more improvement.
• Conversion Patterns: The best part is tracking how the visitors become leads or customers just by analyzing the pages or the buttons that drive in most of the customers. You cannot refine your marketing strategy without this insight.
• Traffic Sources: Finding out the most effective sources of traffic, whether the visitors come from Google search, social media, paid ads, referrals, etc., helps you focus on the marketing strategies and efforts to make on the channels that will deliver the best results.

7. It’s all about establishing your brand identity and future-proofing your business:

Creating a unified and memorable impression of your startup or business by getting a professionally designed website, besides displaying the products or services, not only plays a key role in people experiencing your brand, but also sets up the entire mood for your business.

• It is, in fact, the website that defines your business brand’s look and feel through the colors chosen, fonts used, images visualized, the tone of the content, and the visual identity that matches the values and appeals to your target audience, creating a brand identity.
• It is the consistency that not only looks professional and builds trust but also lets people start recognizing the brand and distinguishing it from your competitors.
• Seeing repeatedly the same design elements and content across your website leads to a stronger brand recall for customers and making it easy to recommend your brand to others.
• Credibility of a brand can often be signaled by having a polished and consistent online presence, which is more crucial for startups, making the customers more comfortable engaging in your business.

8. Levelling up for startups playing in their fields:

As a startup, one of the biggest challenges faced is competing with an already established brand having a solid reputation, for which a professional website can serve as an effective tranquilizer. Initially looks like a tough fight being new in the market with the established companies or businesses having more resources and being credible in the digital age, a well-designed website can ensure that you don’t begin at a disadvantage & let you stay ahead in the race.

• Bridging the gap by creating instant trust, with a clean and well-designed website, having compelling content and intuitive navigation, helps the startups by making potential clients or customers feel your brand or services are more credible, trustworthy, and capable of making your customers more confident in engaging with your products or services, regardless of big players.
• Remember, having a professional website always allows customers to see quickly what you are offering, how your product or service can be able to solve their problems, and why they should trust you even without you spending much on marketing.
• Having a sleek online presence or identity shows the seriousness of your business and your dedication to delivering value, giving customers confidence in choosing you over established competitors.

When your customers visit your website and start seeing you as polished, modern, and easy-to-navigate, it brings them to associate with your business, which makes you stand out from the competition and deliver a message to big brands: “We may be new, but we mean business”.

Summary:

In the end, a website should be your first investment in the business and especially for startups. And the website has to be designed by a professional or an expertise agency in the same field. Even before spending on digital marketing, investment should be for a professional conversion-focused website that looks stunning, loads faster, and works seamlessly on all devices, at the same time should be SEO friendly. Just to reiterate, marketing drives traffic, but it is the website that converts visitors into customers. Without a website designed, all the marketing efforts put forth would go to vain.

Said so, are you ready to future-proof your business by getting your website designed with expertise? Are you a startup or SME looking to create an online presence? If yes, then you are at the right place. We at ITinfo Digital can help you take your first step towards building an online presence in this digital era. Our team of experienced website designers can start by creating a very powerful and scalable website which will be tailored to meet your goals, so that every rupee spent on marketing later drives back the ROI.

Contact us today at www.itinfogroup.com and let’s take the first step together & guide you towards building a winning website that can work as hard as you work and win over an online presence.