“Google might be the world’s largest search engine in the world, but it is by no means the only one.” – Eli Schwartz, Growth Advisor at Eli Schwartz
Whenever someone needs clarification, they’ll look it up on Google.
However, such is not the case in China or Russia. Ranking in Google in China might not work in the brand’s favor because they are keen on Baidu, and the same is true with Yandex for Russia.
Thus, creating content that ranks on all the search engines is advisable for the brands that have an international user base.
Most content created is in the form of written words. Images and videos also work miracles, but written content will always be vital.
There are two types of writing involved in digital marketing, and most people confuse these two:
- Content Writing
In layman’s words, content writing is to educate the users, and copywriting is to persuade them to associate with the brand.
The copywriter of the company is responsible for creating content that is crisp and attractive and will enable users to take a step further and buy the product. At the same time, a content writer provides detailed information to the user in the form of blogs, white papers, or a thesis.
Amalgamation of both in varied percentages is what helps the website rank higher on search engines. Below mentioned are the tips and tricks by top copywriting companies to grow their business with the help of SEO copywriting.
All while you can also learn about how to grow business with content marketing by clicking – grow-business-with-content-marketing.
Find what questions people ask
The work of a copywriter becomes more accessible if they focus on what people want. If brands figure out what questions people ask pertaining to their brand and answer those questions, they will be persuaded to associate themselves with the brand.
For example, if a car tyre company would answer questions like different kinds of tyres, how often a car should change tyres, how to figure out the year of making, etc., the customer will not have to take the pain of asking those questions separately.
Analyze top-ranking content:
Research is a crucial part of writing, be it any kind. And the brands should keep analyzing more content as to why it is liked by people. Be it stuff from competitors or someone from a similar field.
Yes, it is true that quality content ranks higher, but one must know how to make it attractive as well.
For example, for digital marketing articles, people often look up various sites like Search Engine Journal, SemRush, or Ahrefs, not only because of their quality content but also because their articles make sense, which in return persuades people to use their services like buying paid subscriptions or using their paid tools.
Getting to the point ASAP:
At times, copywriters might deviate from the point, but they will neither rank the website higher on search engines nor would convert the users. If anything, it will bore them to the point that they will abandon the website.
Hence, it is crucial to clear the point or motive of the content as quickly as possible. Copywriting is not the same as content writing, where you can keep elaborating things for pages and pages. Remember, it is not a thesis or research paper. It is copywriting, and the content needs to be short and crispy.
Have an oomph factor:
Copywriting is often mistaken as business writing. And that formal language is a must. No, that is not true. Copywriting needs to be fun and give the users reasons and encouragement to buy the product, or it is safe to say products with an S.
It needs to have an oomph factor in it without losing the focus of the message.
If you take the website of The Toast, for example, they publish weird and witty articles that are not only fun to read but will attract the most writers to submit their articles as it gives them a chance to be authentic.
Check out their ‘About page’; the writer in you would surely want to associate with this brand. And why not? It is the perfect example of a website with great copywriting that ranks higher and converts.
The writing style = ETIP
Even after brainstorming and discussions, the copywriters cannot think of something new, something with an oomph factor to come up with and follow the ETIP method. What is that BTW? Well, ETIP means – Elements, Three-lines paragraphs, Images, and Videos, and Proofreading.
The first step to copywriting is to create content that has a mixture of various Elements like quotes, tag lines, etc. By incorporating this into the copy, many can share it on different social media platforms. When people see the stuff worth sharing, it becomes a success.
The next step is creating the content in a shorter form. Any content that is shorter in form is easy to consume and digest. Long paragraphs take more work to read and process. Three is a magical number while paragraphing the content. Thus, make three-line paragraphs; a sentence should contain at most 15 words.
People over “bland written content” favor written content paired with Images and Videos. They bring a little “something extra” to the content. It shows that the person wants users to buy the product, and he is ready to go a little extra mile for that. Plus, multimedia content is preferred by GenZ, Millennials as well as Boomers.
And last but the most essential stage is to proofread the written content. Publishing any text without proofreading might sink the ship of the brand, which is why it is necessary to plan the content needed to be published well in advance. Otherwise, it is like preparing for the doom of the company.
SEO copywriting isn’t just about ranking on the search engines; it is about getting the users to buy your products and keep buying them. No user would want to pay for the products whose content is poorly written.
The packaging needs to be as good and attractive as the content. And brands need to remember that!!!