It is important to understand that SEO is only the beginning of your Company’s overall online marketing strategy. Organic Search Engine Optimization is not ‘one size fits all’, it needs to be tailored to your specific industry and needs. And It is also necessary to understand that just because your site is optimized for all SEO guidelines, it doesn’t mean it will attract visitors. And Once visitors enter your website, it doesn’t mean you will get conversions (sales or leads).
There has been a significant change to the way Google lists your site in a feature they call “Google Places.” They are business listings that will show up in organic search engine results (see below for an example). There are special SEO tactics that need to be employed to make sure that not only does your site show up in Google organic rankings, but also Google Places.
How will the SEO Company find and target the keywords that are profitable for your business?
Research is an important element to SEO success. If they don’t have a research program, your project likely will not be successful. It is very important for you to understand how your SEO company planning your project.
Will the SEO program include an analysis of your site’s design and structure, navigation, coding, content and incoming links?
A good SEO firm will be able to provide you with recommendations on improving other areas of your site that either affects search engine placement or the site visitor’s experience (graphical design). Site design (layout and graphics) has no bearing on proper search engine optimization, but site coding, content, and incoming/outgoing links do.
Will they also analyze your competitors’ sites to determine what sites in your industry are performing well and why?
If there is no competitive analysis, then how will they know how to target your competitors online? A website should be part of your overall business strategy. It is necessary for any SEO company to understand the difference between online and offline competitors. So that it will be easy for them to target.
Will the SEO firm be writing your content or will they work with existing content?
If the firm does not have someone who specializes in SEO copy-writing, look elsewhere.
Does the SEO Company have a specific link building strategy for your site and the ability to promote your website through content on appropriate third-party websites (i.e., article directories, blogs, video, images, guest posting, press releases )?
This should be a given. If they do not have a backlink strategy, then they won’t be any good. They also need to learn how to employ white hat search engine optimization techniques and NOT black hat search engine techniques that could get you banned by Google.
Ask prospective SEO firms to scope out how they would optimize your site. What on-page and off-page tactics will they be using? The reality is they can’t know this until they have done the proper analysis. If they have a detailed plan before they have strategized with you and conducted their research, then there is a reasonable likelihood they won’t target the right keywords. The company needs to understand your business before a keyword discussion can even begin. The most appropriate answer to this question is that this plan is built after the initial strategy session.